同中有异：数字社会中消费者的决策过程与心理失权

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2024-06-21 DOI:10.1080/10696679.2024.2361431

Nadine Gurtner, Sebastian Gurtner, Lilian Laub, Anna Zuber, Tina von Däniken

引用次数: 0

摘要

数字化转型增强了消费者的能力，但也增加了决策的难度。由于缺乏对数字化转型如何改变消费者决策的全面了解，因此，我们无法对数字化转型的影响进行深入研究。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Same same, but different: consumers’ decision–making process and psychological disempowerment in the digital society

Digital transformation has empowered consumers, but also increased the difficulty of decision making. Lacking a holistic understanding of how digital transformation has changed consumers’ decision-...

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.