消费者赋权的解码与整合：对高参与度产品消费者的研究

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2024-03-01 DOI:10.1080/10696679.2024.2321444

Ratan Kumar, Niva Bhandari, Vibhava Srivastava

引用次数: 0

摘要

本研究提出了消费者赋权的综合框架，扩展了心理赋权，并分析了在高参与度项目背景下的促成因素、决定因素和结果。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.