A systematic review of exploratory factor analysis in marketing: providing recommended guidelines and evaluating current practices

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2024-07-30 DOI:10.1080/10696679.2024.2385377

Matt C. Howard, Rachel O’Sullivan

引用次数: 0

Abstract

We systematically review applications of exploratory factor analysis (EFA) in marketing since 2000. We show that most authors do not report EFAs in sufficient detail to determine whether appropriat...

查看原文本刊更多论文

市场营销中探索性因素分析的系统回顾：提供建议指南并评估当前做法

我们系统地回顾了自 2000 年以来探索性因子分析（EFA）在市场营销中的应用。我们发现，大多数作者并没有足够详细地报告 EFA，以确定是否有适当的...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.