引入多样性生态系统：探索这一概念及其与内部营销和积极组织成果的关系

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2024-06-29 DOI:10.1080/10696679.2024.2369102

Jennifer C. Zoghby, Greg Marshall, Joseph F. Hair Jr., Alvin J. Williams

引用次数: 0

摘要

组织领导者可能会宣布多元化倡议，但这些目标往往从未完全实现。当组织领导者制定多元化目标时，他们往往依赖于内部管理机制。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Introducing the diversity ecosystem: exploring the construct and its relationship to internal marketing and positive organizational outcomes

Organizational leaders may announce diversity initiatives, yet often these goals are never fully realized. When organizational leaders establish diversity goals, they frequently rely on internal ma...

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.