创意消费者和报废产品升级再造的体验效益和成果

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2024-08-31 DOI:10.1080/10696679.2024.2394481

Catherine A. Roster

引用次数: 0

摘要

本研究调查了创造性自我效能感对升级再造的经验收益和结果的影响，以及升级再造者向他人推广这种做法的意愿。本研究对 4...

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Creative consumers and experiential benefits and outcomes of upcycling end-of-life products

This study investigates the influence of creative self-efficacy on experiential benefits and outcomes of upcycling and upcyclers’ intentions to promote the practice to others. An online survey of 4...

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.