市场营销中的满意回应和数据质量：满意回应对客观知识、实验结果和研究结果可复制性的衡量和影响

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2024-08-05 DOI:10.1080/10696679.2024.2385374

Christopher Berry, Jeremy Kees, Scot Burton

引用次数: 0

摘要

虽然众包数据经常被用于营销研究，但从亚马逊的 Mechanical Turk（MTurk）等众包平台获取的数据的有效性仍然令人担忧。纵观 ...

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Response satisficing and data quality in marketing: measurement and effects of satisficing on objective knowledge, experimental results, and replicability of findings

While crowdsourced data are often used in marketing research, there remain concerns about the validity of data sourced from crowdsourcing platforms such as Amazon’s Mechanical Turk (MTurk). Across ...

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.