Customer relationship management in healthcare: strategies for adoption in a public health system

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2024-08-31 DOI:10.1080/10696679.2024.2394485

Vijay Kumar Sharma, Vinay Sharma, Dinesh Kumar

引用次数: 0

Abstract

This study explores the adoption of customer relationship management (CRM) strategies in India’s public health system. A reflexive methodology and the fuzzy Delphi technique were used to identify 3...

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医疗保健中的客户关系管理：在公共卫生系统中采用的策略

本研究探讨了印度公共卫生系统采用客户关系管理（CRM）战略的情况。研究采用了反思方法和模糊德尔菲技术来确定 3...

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.