Journal of Marketing for Higher Education最新文献

Creating student value in higher education through customer-centric integrated marketing communication 通过以客户为中心的整合营销传播为高等教育创造学生价值

IF 3.3 3区管理学

Journal of Marketing for Higher Education Pub Date : 2024-01-09 DOI: 10.1080/08841241.2024.2301776

Janire Gordon-Isasi, Lorena Ronda

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Analysis of university online reputation-visibility. The case of Spanish public universities 大学网络声誉可见度分析。以西班牙公立大学为例

IF 3.3 3区管理学

Journal of Marketing for Higher Education Pub Date : 2024-01-07 DOI: 10.1080/08841241.2024.2301777

Nina Faraoni, Teodoro Luque-Martínez, Luis Doña-Toledo

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Impact of marketization on the interpersonal relation between the university and students in modern university prospectuses 市场化对现代大学章程中大学与学生之间人际关系的影响

IF 3.3 3区管理学

Journal of Marketing for Higher Education Pub Date : 2023-12-19 DOI: 10.1080/08841241.2023.2292107

Ambreen Shahnaz, M. Abid, N. Kanwal

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A theoretical and empirical investigation into the effect of accreditation tenure and affiliation on distinctiveness 关于评审任期和隶属关系对独特性影响的理论和实证调查

IF 3.3 3区管理学

Journal of Marketing for Higher Education Pub Date : 2023-12-13 DOI: 10.1080/08841241.2023.2292115

Bret Sanner, D. Jang, K. Evans

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The outcomes of students’ citizenship behaviors in higher education: a transformative service research (TSR) perspective 高等教育中学生公民行为的结果：转型服务研究（TSR）视角

IF 3.3 3区管理学

Journal of Marketing for Higher Education Pub Date : 2023-12-12 DOI: 10.1080/08841241.2023.2292113

Shrouk Abdelnaeim, Noha El-bassiouny, Christian Hauser

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Platforms matter: analyzing user engagement with social media content of Swiss higher education institutions 平台很重要：分析用户参与瑞士高等教育机构社交媒体内容的情况

IF 3.3 3区管理学

Journal of Marketing for Higher Education Pub Date : 2023-12-11 DOI: 10.1080/08841241.2023.2289009

Isabel Sörensen, Daniel Vogler, Silke Fürst, Mike S. Schäfer

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Branding in higher education: a bibliometric analysis and research agenda 高等教育中的品牌化:文献计量分析与研究议程

IF 3.3 3区管理学

Journal of Marketing for Higher Education Pub Date : 2023-12-04 DOI: 10.1080/08841241.2023.2289020

Quynh Hoa Le, Rachel Fuller, Thu-Hang Hoang, Ninh Nguyen

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‘Your comments boost my value!’ – the mediator role of emotional brand attachment between brand equity and social media engagement “你的评论提升了我的价值!”——情感品牌依恋在品牌资产和社交媒体参与之间的中介作用

3区管理学

Journal of Marketing for Higher Education Pub Date : 2023-11-07 DOI: 10.1080/08841241.2023.2275749

Amélia Brandão, Áurea Silva Ramos

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引用次数: 0

Decisions, decisions, decisions: an exploration of factors affecting the decision-making of ‘Uni Connect’ students, when choosing higher education study 决策、决策、决策:探讨影响“Uni Connect”学生在选择高等教育学习时的决策因素

3区管理学

Journal of Marketing for Higher Education Pub Date : 2023-11-07 DOI: 10.1080/08841241.2023.2275752

Richard Poole, Dom Thompson, David Galloway

{"title":"Decisions, decisions, decisions: an exploration of factors affecting the decision-making of ‘Uni Connect’ students, when choosing higher education study","authors":"Richard Poole, Dom Thompson, David Galloway","doi":"10.1080/08841241.2023.2275752","DOIUrl":"https://doi.org/10.1080/08841241.2023.2275752","url":null,"abstract":"This paper investigates influences on the decision-making process, during the consideration of applying to university, for UK further education college students from a widening participation background (Uni Connect). Much previous research has explored the international student recruitment market, however, there is relatively little literature concerning UK home student recruitment, particularly related to widening participation groups. Three semi-structured interviews were conducted with eight, second-year, level 3 vocational students, during their final year of college study. Findings suggest that Uni Connect students seek multiple sources of information and engage with a multitude of touch points, with the context of these interactions playing a significant role in influencing university choice. The exhibition of predominately rational rather than emotive behaviours and the use of multiple touch points, suggests that Uni Connect students take an iterative approach to their decision-making. The decision-making process appears to be individualised, with no equivocal or homogenic pattern emerging.","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"32 8","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135476186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A cross-cultural study on the career counseling service ecosystem: implications for higher education marketing 职业咨询服务生态系统的跨文化研究:对高等教育营销的启示

3区管理学

Journal of Marketing for Higher Education Pub Date : 2023-10-25 DOI: 10.1080/08841241.2023.2242805

Zichao Nie, Hossein Zarei

{"title":"A cross-cultural study on the career counseling service ecosystem: implications for higher education marketing","authors":"Zichao Nie, Hossein Zarei","doi":"10.1080/08841241.2023.2242805","DOIUrl":"https://doi.org/10.1080/08841241.2023.2242805","url":null,"abstract":"A career counseling service (CCS) provides an important measure of student satisfaction and contributes to the shaping of a higher education marketing strategy. However, the body of knowledge in the higher education domain is scant on how a CCS is created and delivered to suit the needs of students and the wider society. This study uses an explorative multiple-case study of the CCS across three different cultural contexts: UK, Italy, and China. The study adopted a service ecosystem perspective, building on contingency theory (i)to analyze the CCS as a tri-level scheme – that is to say, at the micro, meso, and macro levels – and identify the themes and underlying constructs in the co-creation of the CCS at each level and (ii)to highlight the disparities in CCSs across different cultural contexts. Six dominant themes in CCSs emerged – namely, quality assurance, a student-centered approach, mental health, industry collaboration, promotion of service, and digital platforms. The findings revealed that the role of the CCS is transitioning from a mere job placement service to a strategic and administrative function, which interacts with and influences various actors in the higher education ecosystem. Across the different cultural contexts, disparities in the identified themes were ascertained and explained.","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"6 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135166198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0