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Journal of Marketing for Higher Education最新文献

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Beyond service: commercial friendship's impact on trust and student loyalty 超越服务：商业友谊对信任和学生忠诚度的影响
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2024-09-11 DOI: 10.1080/08841241.2024.2400076
Niaz Ahmed Bhutto, Syed Aamir Ali Shah, Rana Salman Anwar
{"title":"Beyond service: commercial friendship's impact on trust and student loyalty","authors":"Niaz Ahmed Bhutto, Syed Aamir Ali Shah, Rana Salman Anwar","doi":"10.1080/08841241.2024.2400076","DOIUrl":"https://doi.org/10.1080/08841241.2024.2400076","url":null,"abstract":"Grounded in social cognitive theory, this study aims to explore how service quality and commercial friendship contribute to enhancing student loyalty and facilitating long-term positive relationshi...","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"52 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2024-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142259584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing higher education on YouTube: a content analysis of college promotional videos YouTube 上的高等教育营销：高校宣传视频内容分析
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2024-09-10 DOI: 10.1080/08841241.2024.2400088
Alice Marianne Fritz, Andrea M. Smith
{"title":"Marketing higher education on YouTube: a content analysis of college promotional videos","authors":"Alice Marianne Fritz, Andrea M. Smith","doi":"10.1080/08841241.2024.2400088","DOIUrl":"https://doi.org/10.1080/08841241.2024.2400088","url":null,"abstract":"Colleges and universities in the United States spend over $2 billion annually on marketing and advertising. Increasingly, higher education institutions are turning to social media platforms, such a...","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"34 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2024-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142259583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors influencing student loyalty in higher education: a meta-analytic generalization 影响高等教育学生忠诚度的因素：元分析法的概括
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2024-08-21 DOI: 10.1080/08841241.2024.2393617
Fernando de Oliveira Santini, Luciana da Silva Rocha, Marcelo Gattermann Perin, Wagner Junior Ladeira, Shakeb Akhtar, Tareq Rasul, Cláudio Hoffmann Sampaio
{"title":"Factors influencing student loyalty in higher education: a meta-analytic generalization","authors":"Fernando de Oliveira Santini, Luciana da Silva Rocha, Marcelo Gattermann Perin, Wagner Junior Ladeira, Shakeb Akhtar, Tareq Rasul, Cláudio Hoffmann Sampaio","doi":"10.1080/08841241.2024.2393617","DOIUrl":"https://doi.org/10.1080/08841241.2024.2393617","url":null,"abstract":"This study synthesized and integrated findings from diverse research on the antecedents and moderators of student loyalty in the higher education sector. Through a comprehensive meta-analysis, the ...","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"158 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2024-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142185763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Understanding student perception and identification in cobranded UK HEIs based on consumer-company identification theory 基于消费者-公司认同理论，了解英国联合品牌高等院校的学生认知和认同情况
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2024-07-18 DOI: 10.1080/08841241.2024.2379256
Khadija Rauf, Mohammad Waqar Abbasi
{"title":"Understanding student perception and identification in cobranded UK HEIs based on consumer-company identification theory","authors":"Khadija Rauf, Mohammad Waqar Abbasi","doi":"10.1080/08841241.2024.2379256","DOIUrl":"https://doi.org/10.1080/08841241.2024.2379256","url":null,"abstract":"This study explores student perception and identification with cobranded HEIs in the UK. Due to the success of many international partnerships, domestic academic partnerships have increased tremend...","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"46 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141742041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Care-experienced students and equity support provision: an investigation of Australian university websites 有护理经验的学生与公平支持的提供：对澳大利亚大学网站的调查
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2024-05-30 DOI: 10.1080/08841241.2024.2323427
Elizabeth Knight, Melissa Tham, Emma Colvin
{"title":"Care-experienced students and equity support provision: an investigation of Australian university websites","authors":"Elizabeth Knight, Melissa Tham, Emma Colvin","doi":"10.1080/08841241.2024.2323427","DOIUrl":"https://doi.org/10.1080/08841241.2024.2323427","url":null,"abstract":"This paper investigates the presence of support information on university websites, with a specific focus on care-experienced young people. Engaging with extant research about the university and co...","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"10 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2024-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141501423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Knocking on knowledge’s door: mapping university to business marketing literature 叩开知识之门：绘制大学与企业营销文献图谱
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2024-03-05 DOI: 10.1080/08841241.2024.2323429
Rosa Vidal Tusal, Ercilia García Álvarez, José Simó Guzmán
{"title":"Knocking on knowledge’s door: mapping university to business marketing literature","authors":"Rosa Vidal Tusal, Ercilia García Álvarez, José Simó Guzmán","doi":"10.1080/08841241.2024.2323429","DOIUrl":"https://doi.org/10.1080/08841241.2024.2323429","url":null,"abstract":"The landscape of higher education has been evolving, necessitating universities to forge symbiotic relationships with the industry to ensure mutual growth and development. In this line, marketing b...","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"1240 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2024-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140115821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The significance of diversity positioning in higher education for branding and marketing 高等教育多样性定位对品牌和营销的意义
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2024-01-30 DOI: 10.1080/08841241.2024.2305635
Jocelyn D. Evans, Timothy Jones, Phyllis Y. Keys
{"title":"The significance of diversity positioning in higher education for branding and marketing","authors":"Jocelyn D. Evans, Timothy Jones, Phyllis Y. Keys","doi":"10.1080/08841241.2024.2305635","DOIUrl":"https://doi.org/10.1080/08841241.2024.2305635","url":null,"abstract":"This study offers important context for understanding why educational institutions ought to modify their recruitment marketing strategies to incorporate a multicultural perspective. African America...","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"19 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139764896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Somehow bogged down: why current discussions on measuring HEI reputation go round in circles, and possible ways out 不知何故陷入困境：当前关于衡量高等院校声誉的讨论为何兜圈子，以及可能的出路
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2024-01-24 DOI: 10.1080/08841241.2024.2305637
Joern Redler, Petra Morschheuser
{"title":"Somehow bogged down: why current discussions on measuring HEI reputation go round in circles, and possible ways out","authors":"Joern Redler, Petra Morschheuser","doi":"10.1080/08841241.2024.2305637","DOIUrl":"https://doi.org/10.1080/08841241.2024.2305637","url":null,"abstract":"Measuring and managing reputation is one of the core challenges for higher education institutions (HEIs). Although research and theory in higher education marketing has been addressing this key iss...","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"274 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2024-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139580315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of sustainable internal branding on teaching staff’s commitment: application on private higher education institutions 可持续内部品牌对教职员工承诺的影响：在私立高等教育机构中的应用
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2024-01-11 DOI: 10.1080/08841241.2024.2301773
Samia Adly Hanna El Sheikh, Reda Youssef Assaad, Yasser Tawfik Halim, Ola Abdel Moneim Emara
{"title":"The impact of sustainable internal branding on teaching staff’s commitment: application on private higher education institutions","authors":"Samia Adly Hanna El Sheikh, Reda Youssef Assaad, Yasser Tawfik Halim, Ola Abdel Moneim Emara","doi":"10.1080/08841241.2024.2301773","DOIUrl":"https://doi.org/10.1080/08841241.2024.2301773","url":null,"abstract":"This study aims to extend the boundary of knowledge about internal branding, which touches on two disciplines: marketing and human resources management in an attempt to understand the constructs of...","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"259 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2024-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139499897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Creating student value in higher education through customer-centric integrated marketing communication 通过以客户为中心的整合营销传播为高等教育创造学生价值
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2024-01-09 DOI: 10.1080/08841241.2024.2301776
Janire Gordon-Isasi, Lorena Ronda
{"title":"Creating student value in higher education through customer-centric integrated marketing communication","authors":"Janire Gordon-Isasi, Lorena Ronda","doi":"10.1080/08841241.2024.2301776","DOIUrl":"https://doi.org/10.1080/08841241.2024.2301776","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"7 8","pages":""},"PeriodicalIF":3.3,"publicationDate":"2024-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139444272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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