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Journal of Marketing for Higher Education最新文献

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Post Browne Review: a reflective analysis of marketisation dilemmas of senior managers in English universities 后布朗评论:英国高校高层管理者市场化困境的反思分析
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2021-12-02 DOI: 10.1080/08841241.2021.2006853
K. Banwait, Charles Hancock
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引用次数: 1
Understanding the relationships between B2C and C2C value co-creation in the universities: the mediating role of brand awareness 理解高校B2C与C2C价值共创的关系：品牌意识的中介作用
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2021-12-02 DOI: 10.1080/08841241.2021.2006852
L. Le, Son Cong Bui, Giang-Huong Duong, Yun-Chieh Chang
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引用次数: 5
Corporate branding of academic institutions: semiotic communication of logos and names 学术机构的企业品牌:标志和名称的符号学传播
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2021-11-21 DOI: 10.1080/08841241.2021.1989544
Y. Wu, C. Cheong
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引用次数: 1
Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement 被迫转向在线学习是否会影响韩国大学的品牌形象?感知伤害与国际学生学习投入的关系
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2021-11-12 DOI: 10.1080/08841241.2021.1998285
Umer Zaman, M. Aktan, H. Baber, Shahid Nawaz
{"title":"Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement","authors":"Umer Zaman, M. Aktan, H. Baber, Shahid Nawaz","doi":"10.1080/08841241.2021.1998285","DOIUrl":"https://doi.org/10.1080/08841241.2021.1998285","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2021-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45594260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 11
Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation 社交媒体技术和客户关系管理能力2.0在创建客户忠诚度和大学声誉方面的作用
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2021-10-28 DOI: 10.1080/08841241.2021.1991072
Syed Asim Shah, Muhammad Haroon Shoukat, M. Ahmad, Bilal Khan
{"title":"Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation","authors":"Syed Asim Shah, Muhammad Haroon Shoukat, M. Ahmad, Bilal Khan","doi":"10.1080/08841241.2021.1991072","DOIUrl":"https://doi.org/10.1080/08841241.2021.1991072","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2021-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49538135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour 你就是你所沟通的：关于大学品牌个性、认同、学生参与和公民行为之间的关系
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2021-10-26 DOI: 10.1080/08841241.2021.1992814
Fahmida Naheen, Tamer H. Elsharnouby
{"title":"You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour","authors":"Fahmida Naheen, Tamer H. Elsharnouby","doi":"10.1080/08841241.2021.1992814","DOIUrl":"https://doi.org/10.1080/08841241.2021.1992814","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2021-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46787990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students 创新模式在大学品牌形象测量中的应用。英语、西班牙语和葡萄牙语本科生的差异
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2021-10-21 DOI: 10.1080/08841241.2021.1977450
Purificación Alcaide-Pulido, H. O’Sullivan, C. Chapleo
{"title":"The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students","authors":"Purificación Alcaide-Pulido, H. O’Sullivan, C. Chapleo","doi":"10.1080/08841241.2021.1977450","DOIUrl":"https://doi.org/10.1080/08841241.2021.1977450","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"1 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2021-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41607409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
A comparative analysis of institutional commitment: are business students different? 机构承诺的比较分析:商科学生是否不同?
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2021-10-10 DOI: 10.1080/08841241.2021.1977449
Leslie J. Wardley, J. Nadeau, Charles H. Bélanger
{"title":"A comparative analysis of institutional commitment: are business students different?","authors":"Leslie J. Wardley, J. Nadeau, Charles H. Bélanger","doi":"10.1080/08841241.2021.1977449","DOIUrl":"https://doi.org/10.1080/08841241.2021.1977449","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2021-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43176899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Student satisfaction: the role of expectations in mitigating the pain of paying fees 学生满意度:期望在减轻支付费用痛苦方面的作用
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2021-10-10 DOI: 10.1080/08841241.2021.1973646
J. Khan, J. Hemsley‐Brown
{"title":"Student satisfaction: the role of expectations in mitigating the pain of paying fees","authors":"J. Khan, J. Hemsley‐Brown","doi":"10.1080/08841241.2021.1973646","DOIUrl":"https://doi.org/10.1080/08841241.2021.1973646","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2021-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46391434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 10
Determinants of learner-centric brand equity for online universities in Gulf countries 海湾国家在线大学以学习者为中心的品牌资产的决定因素
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2021-10-03 DOI: 10.1080/08841241.2021.1983689
Syed Aziz Anwar, M. S. Sohail, Ahmed Ankit, Meera Al-Marri
{"title":"Determinants of learner-centric brand equity for online universities in Gulf countries","authors":"Syed Aziz Anwar, M. S. Sohail, Ahmed Ankit, Meera Al-Marri","doi":"10.1080/08841241.2021.1983689","DOIUrl":"https://doi.org/10.1080/08841241.2021.1983689","url":null,"abstract":"Higher Education Institutions (HEIs) providing online education have been facing challenges in an increasingly competitive market. Consequently, brand equity has gained importance. This study takes...","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2021-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43434088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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