Understanding the relationships between B2C and C2C value co-creation in the universities: the mediating role of brand awareness

IF 2.4 3区管理学 Q3 BUSINESS

Journal of Marketing for Higher Education Pub Date : 2021-12-02 DOI:10.1080/08841241.2021.2006852

L. Le, Son Cong Bui, Giang-Huong Duong, Yun-Chieh Chang

引用次数: 5

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理解高校B2C与C2C价值共创的关系：品牌意识的中介作用

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来源期刊

Journal of Marketing for Higher Education Multiple-

CiteScore

7.80

自引率

42.40%

发文量

期刊介绍： The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.