Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation

IF 2.4 3区管理学 Q3 BUSINESS

Journal of Marketing for Higher Education Pub Date : 2021-10-28 DOI:10.1080/08841241.2021.1991072

Syed Asim Shah, Muhammad Haroon Shoukat, M. Ahmad, Bilal Khan

引用次数: 6

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社交媒体技术和客户关系管理能力2.0在创建客户忠诚度和大学声誉方面的作用

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来源期刊

Journal of Marketing for Higher Education Multiple-

CiteScore

7.80

自引率

42.40%

发文量

期刊介绍： The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.