Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement

IF 2.4 3区管理学 Q3 BUSINESS

Journal of Marketing for Higher Education Pub Date : 2021-11-12 DOI:10.1080/08841241.2021.1998285

Umer Zaman, M. Aktan, H. Baber, Shahid Nawaz

引用次数: 11

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被迫转向在线学习是否会影响韩国大学的品牌形象?感知伤害与国际学生学习投入的关系

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来源期刊

Journal of Marketing for Higher Education Multiple-

CiteScore

7.80

自引率

42.40%

发文量

期刊介绍： The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.