Determinants of learner-centric brand equity for online universities in Gulf countries

IF 2.4 3区管理学 Q3 BUSINESS

Journal of Marketing for Higher Education Pub Date : 2021-10-03 DOI:10.1080/08841241.2021.1983689

Syed Aziz Anwar, M. S. Sohail, Ahmed Ankit, Meera Al-Marri

引用次数: 0

Abstract

Higher Education Institutions (HEIs) providing online education have been facing challenges in an increasingly competitive market. Consequently, brand equity has gained importance. This study takes...

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海湾国家在线大学以学习者为中心的品牌资产的决定因素

在竞争日益激烈的市场中，提供在线教育的高等教育机构(HEIs)面临着挑战。因此，品牌资产变得越来越重要。这项研究需要……

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来源期刊

Journal of Marketing for Higher Education Multiple-

CiteScore

7.80

自引率

42.40%

发文量

期刊介绍： The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.