学术机构的企业品牌:标志和名称的符号学传播

IF 2.4 3区 管理学 Q3 BUSINESS
Y. Wu, C. Cheong
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引用次数: 1

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Corporate branding of academic institutions: semiotic communication of logos and names
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来源期刊
CiteScore
7.80
自引率
42.40%
发文量
37
期刊介绍: The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.
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