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Journal of Marketing for Higher Education最新文献

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Role of internal marketing in Australian higher education sector: age, gender and job level as moderators 澳大利亚高等教育部门内部营销的作用:年龄、性别和工作级别作为调节因素
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-03-23 DOI: 10.1080/08841241.2022.2049951
Sidrah Asif, Johra Kayeser Fatima, Raechel Johns
{"title":"Role of internal marketing in Australian higher education sector: age, gender and job level as moderators","authors":"Sidrah Asif, Johra Kayeser Fatima, Raechel Johns","doi":"10.1080/08841241.2022.2049951","DOIUrl":"https://doi.org/10.1080/08841241.2022.2049951","url":null,"abstract":"<p><b>ABSTRACT</b></p><p>While internal marketing is used by the higher education sector to improve academics’ commitment toward their university employer, the impact on senior academics compared to junior academics may differ. Considering ‘intelligence generation, dissemination and responses’ as part of internal marketing, this study explores its impact on affective commitment using social exchange theory and also used gender, age and job level as moderators with surveys on senior and junior Australian university academics. Findings from structural equation modelling with multi-group analysis suggest that university’s vision and communication are highly motivating for senior academics but not for juniors. Junior academics place greater emphasis on training and the rewards system. Moderation analysis reveals the rewards system is considered more by older senior academics, whereas older junior academics are more interested in training. University human resources and administrators can develop effective strategies to increase commitment, positive word of mouth and brand image.</p>","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"1648 ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138506245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
What role does the brand play? Measuring the impact of customer-based brand equity on the selection of MBA programs at Dutch business schools 品牌扮演什么角色？衡量基于客户的品牌资产对荷兰商学院MBA课程选择的影响
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-03-17 DOI: 10.1080/08841241.2022.2048430
Nadine Walter, Omid Asgari, Thomas Cleff
{"title":"What role does the brand play? Measuring the impact of customer-based brand equity on the selection of MBA programs at Dutch business schools","authors":"Nadine Walter, Omid Asgari, Thomas Cleff","doi":"10.1080/08841241.2022.2048430","DOIUrl":"https://doi.org/10.1080/08841241.2022.2048430","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42868176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A multi-stakeholder perspective of relationship marketing in higher education institutions 高校关系营销的多利益相关者视角
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-03-16 DOI: 10.1080/08841241.2022.2034201
Varsha Jain, E. Mogaji, Himani Sharma, A. Babbili
{"title":"A multi-stakeholder perspective of relationship marketing in higher education institutions","authors":"Varsha Jain, E. Mogaji, Himani Sharma, A. Babbili","doi":"10.1080/08841241.2022.2034201","DOIUrl":"https://doi.org/10.1080/08841241.2022.2034201","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43753302","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
Systemic shock, cultural differences, and customer satisfaction: lessons from student perceptions in shift to non-classroom education during initial phases of pandemic 系统性冲击、文化差异和客户满意度:大流行初期学生观念转向非课堂教育的教训
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-03-16 DOI: 10.1080/08841241.2022.2042760
F. R. Buchanan, Saju Jose, Nilesh Khare
{"title":"Systemic shock, cultural differences, and customer satisfaction: lessons from student perceptions in shift to non-classroom education during initial phases of pandemic","authors":"F. R. Buchanan, Saju Jose, Nilesh Khare","doi":"10.1080/08841241.2022.2042760","DOIUrl":"https://doi.org/10.1080/08841241.2022.2042760","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46373513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Choosing a Higher Education destination: Marketing of where, why and how? 选择高等教育目的地:地点、原因和方式的营销?
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-03-13 DOI: 10.1080/08841241.2022.2048431
A. Collins, H. Simsek, Aygil Takır
{"title":"Choosing a Higher Education destination: Marketing of where, why and how?","authors":"A. Collins, H. Simsek, Aygil Takır","doi":"10.1080/08841241.2022.2048431","DOIUrl":"https://doi.org/10.1080/08841241.2022.2048431","url":null,"abstract":"This study attempts to contribute to marketing services in higher education literature through the relationship between international students ’ satisfaction with educational experiences and the necessary adjustments by institutions to augment their services. It also aims to make theoretical contributions by understanding the international students ’ satisfaction criteria for university selection and enrolment. The fi ndings of the study o ff er administrative implications for universities as well, regarding how they could appeal to international students by emphasizing components of institutional branding via online and o ffl ine marketing communication tools. Quantitative methodology was employed and data was collected through a survey. Sampling strategy was voluntary participation and 197 international students replied to the survey. Findings indicate that international students use personal contacts and social relations in fi nding international higher education institutions. Further, international students care about the campus culture (safe or not), the physical infrastructure of the university and library resources provided to students.","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41475719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Are university ranking and popularity related? An analysis of 500 universities in Google Trends and the QS ranking in 2012-2020 大学排名和受欢迎程度有关系吗?对谷歌趋势和QS 2012-2020年排名的500所大学的分析
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-03-13 DOI: 10.1080/08841241.2022.2049952
Krzysztof Rybiński, Andrzej Wodecki
{"title":"Are university ranking and popularity related? An analysis of 500 universities in Google Trends and the QS ranking in 2012-2020","authors":"Krzysztof Rybiński, Andrzej Wodecki","doi":"10.1080/08841241.2022.2049952","DOIUrl":"https://doi.org/10.1080/08841241.2022.2049952","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44486501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
China’s higher education branding: Study in China as an emerging national brand 中国高等教育品牌：作为新兴民族品牌的中国研究
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-02-27 DOI: 10.1080/08841241.2022.2042761
Min-Kyung Hong, I. Hardy
{"title":"China’s higher education branding: Study in China as an emerging national brand","authors":"Min-Kyung Hong, I. Hardy","doi":"10.1080/08841241.2022.2042761","DOIUrl":"https://doi.org/10.1080/08841241.2022.2042761","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44067235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon 2019冠状病毒病对发展中国家高等教育机构营销的影响:以黎巴嫩为例
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-02-24 DOI: 10.1080/08841241.2022.2042759
Samer Elhajjar, Laurent Yacoub
{"title":"The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon","authors":"Samer Elhajjar, Laurent Yacoub","doi":"10.1080/08841241.2022.2042759","DOIUrl":"https://doi.org/10.1080/08841241.2022.2042759","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"1 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59628487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 11
Like father like son: the role of similar-education parents in their children’s university choice 有其父必有其子:相似教育背景的父母在孩子选择大学中的作用
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-02-06 DOI: 10.1080/08841241.2021.2018087
A. Eldegwy, Tamer H. Elsharnouby, W. Kortam
{"title":"Like father like son: the role of similar-education parents in their children’s university choice","authors":"A. Eldegwy, Tamer H. Elsharnouby, W. Kortam","doi":"10.1080/08841241.2021.2018087","DOIUrl":"https://doi.org/10.1080/08841241.2021.2018087","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42382079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
An application of the net promoter score in higher education 网络推广分数在高等教育中的应用
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-01-07 DOI: 10.1080/08841241.2021.2018088
A. Kara, Alma Mintu-Wimsatt, John E. Spillan
{"title":"An application of the net promoter score in higher education","authors":"A. Kara, Alma Mintu-Wimsatt, John E. Spillan","doi":"10.1080/08841241.2021.2018088","DOIUrl":"https://doi.org/10.1080/08841241.2021.2018088","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43343633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
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