Somehow bogged down: why current discussions on measuring HEI reputation go round in circles, and possible ways out

IF 2.4 3区管理学 Q3 BUSINESS

Journal of Marketing for Higher Education Pub Date : 2024-01-24 DOI:10.1080/08841241.2024.2305637

Joern Redler, Petra Morschheuser

引用次数: 0

Abstract

Measuring and managing reputation is one of the core challenges for higher education institutions (HEIs). Although research and theory in higher education marketing has been addressing this key iss...

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不知何故陷入困境：当前关于衡量高等院校声誉的讨论为何兜圈子，以及可能的出路

衡量和管理声誉是高等教育机构（HEIs）面临的核心挑战之一。尽管高等教育市场营销方面的研究和理论一直在解决这一关键问题，但这并不意味着高等教育机构的声誉管理就能一劳永逸。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing for Higher Education Multiple-

CiteScore

7.80

自引率

42.40%

发文量

期刊介绍： The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.