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高等教育多样性定位对品牌和营销的意义

IF 2.4 3区 管理学 Q3 BUSINESS
Journal of Marketing for Higher Education Pub Date : 2024-01-30 DOI:10.1080/08841241.2024.2305635
Jocelyn D. Evans, Timothy Jones, Phyllis Y. Keys
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引用次数: 0

摘要

这项研究提供了重要的背景资料，有助于理解教育机构为何应修改其招生营销策略，以纳入多元文化视角。非裔美国人...
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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The significance of diversity positioning in higher education for branding and marketing
This study offers important context for understanding why educational institutions ought to modify their recruitment marketing strategies to incorporate a multicultural perspective. African America...
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来源期刊
Journal of Marketing for Higher Education
Journal of Marketing for Higher Education Multiple-
CiteScore
7.80
自引率
42.40%
发文量
37
期刊介绍： The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.
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