发布求助
文献互助 智能选刊 最新文献

超越服务：商业友谊对信任和学生忠诚度的影响

IF 2.4 3区 管理学 Q3 BUSINESS
Journal of Marketing for Higher Education Pub Date : 2024-09-11 DOI:10.1080/08841241.2024.2400076
Niaz Ahmed Bhutto, Syed Aamir Ali Shah, Rana Salman Anwar
{"title":"超越服务：商业友谊对信任和学生忠诚度的影响","authors":"Niaz Ahmed Bhutto, Syed Aamir Ali Shah, Rana Salman Anwar","doi":"10.1080/08841241.2024.2400076","DOIUrl":null,"url":null,"abstract":"Grounded in social cognitive theory, this study aims to explore how service quality and commercial friendship contribute to enhancing student loyalty and facilitating long-term positive relationshi...","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"52 1","pages":""},"PeriodicalIF":2.4000,"publicationDate":"2024-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Beyond service: commercial friendship's impact on trust and student loyalty\",\"authors\":\"Niaz Ahmed Bhutto, Syed Aamir Ali Shah, Rana Salman Anwar\",\"doi\":\"10.1080/08841241.2024.2400076\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Grounded in social cognitive theory, this study aims to explore how service quality and commercial friendship contribute to enhancing student loyalty and facilitating long-term positive relationshi...\",\"PeriodicalId\":47038,\"journal\":{\"name\":\"Journal of Marketing for Higher Education\",\"volume\":\"52 1\",\"pages\":\"\"},\"PeriodicalIF\":2.4000,\"publicationDate\":\"2024-09-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing for Higher Education\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/08841241.2024.2400076\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing for Higher Education","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/08841241.2024.2400076","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

摘要

本研究以社会认知理论为基础，旨在探讨服务质量和商业友谊如何有助于提高学生的忠诚度并促进长期的积极关系。
本文章由计算机程序翻译，如有差异，请以英文原文为准。
分享
查看原文 本刊更多论文
Beyond service: commercial friendship's impact on trust and student loyalty
Grounded in social cognitive theory, this study aims to explore how service quality and commercial friendship contribute to enhancing student loyalty and facilitating long-term positive relationshi...
求助全文
通过发布文献求助，成功后即可免费获取论文全文。 去求助
来源期刊
Journal of Marketing for Higher Education
Journal of Marketing for Higher Education Multiple-
CiteScore
7.80
自引率
42.40%
发文量
37
期刊介绍： The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信