Beyond service: commercial friendship's impact on trust and student loyalty

IF 2.4 3区管理学 Q3 BUSINESS

Journal of Marketing for Higher Education Pub Date : 2024-09-11 DOI:10.1080/08841241.2024.2400076

Niaz Ahmed Bhutto, Syed Aamir Ali Shah, Rana Salman Anwar

引用次数: 0

Abstract

Grounded in social cognitive theory, this study aims to explore how service quality and commercial friendship contribute to enhancing student loyalty and facilitating long-term positive relationshi...

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超越服务：商业友谊对信任和学生忠诚度的影响

本研究以社会认知理论为基础，旨在探讨服务质量和商业友谊如何有助于提高学生的忠诚度并促进长期的积极关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing for Higher Education Multiple-

CiteScore

7.80

自引率

42.40%

发文量

期刊介绍： The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.