基于消费者-公司认同理论，了解英国联合品牌高等院校的学生认知和认同情况

IF 2.4 3区管理学 Q3 BUSINESS

Journal of Marketing for Higher Education Pub Date : 2024-07-18 DOI:10.1080/08841241.2024.2379256

Khadija Rauf, Mohammad Waqar Abbasi

引用次数: 0

摘要

本研究探讨了学生对英国联合品牌高等院校的看法和认同。由于许多国际合作关系的成功，国内学术合作关系也大大增加。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Understanding student perception and identification in cobranded UK HEIs based on consumer-company identification theory

This study explores student perception and identification with cobranded HEIs in the UK. Due to the success of many international partnerships, domestic academic partnerships have increased tremend...

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来源期刊

Journal of Marketing for Higher Education Multiple-

CiteScore

7.80

自引率

42.40%

发文量

期刊介绍： The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.