Factors influencing student loyalty in higher education: a meta-analytic generalization

IF 2.4 3区管理学 Q3 BUSINESS

Journal of Marketing for Higher Education Pub Date : 2024-08-21 DOI:10.1080/08841241.2024.2393617

Fernando de Oliveira Santini, Luciana da Silva Rocha, Marcelo Gattermann Perin, Wagner Junior Ladeira, Shakeb Akhtar, Tareq Rasul, Cláudio Hoffmann Sampaio

引用次数: 0

Abstract

This study synthesized and integrated findings from diverse research on the antecedents and moderators of student loyalty in the higher education sector. Through a comprehensive meta-analysis, the ...

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影响高等教育学生忠诚度的因素：元分析法的概括

本研究综合并整合了有关高等教育领域学生忠诚度的前因和调节因素的各种研究成果。通过全面的荟萃分析，该研究...

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来源期刊

Journal of Marketing for Higher Education Multiple-

CiteScore

7.80

自引率

42.40%

发文量

期刊介绍： The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.