The impact of sustainable internal branding on teaching staff’s commitment: application on private higher education institutions

IF 2.4 3区管理学 Q3 BUSINESS

Journal of Marketing for Higher Education Pub Date : 2024-01-11 DOI:10.1080/08841241.2024.2301773

Samia Adly Hanna El Sheikh, Reda Youssef Assaad, Yasser Tawfik Halim, Ola Abdel Moneim Emara

引用次数: 0

Abstract

This study aims to extend the boundary of knowledge about internal branding, which touches on two disciplines: marketing and human resources management in an attempt to understand the constructs of...

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可持续内部品牌对教职员工承诺的影响：在私立高等教育机构中的应用

本研究旨在扩展有关内部品牌的知识边界，涉及两个学科：市场营销和人力资源管理，试图理解内部品牌的构建。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing for Higher Education Multiple-

CiteScore

7.80

自引率

42.40%

发文量

期刊介绍： The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.