可持续内部品牌对教职员工承诺的影响：在私立高等教育机构中的应用

IF 2.4 3区管理学 Q3 BUSINESS

Journal of Marketing for Higher Education Pub Date : 2024-01-11 DOI:10.1080/08841241.2024.2301773

Samia Adly Hanna El Sheikh, Reda Youssef Assaad, Yasser Tawfik Halim, Ola Abdel Moneim Emara

{"title":"可持续内部品牌对教职员工承诺的影响：在私立高等教育机构中的应用","authors":"Samia Adly Hanna El Sheikh, Reda Youssef Assaad, Yasser Tawfik Halim, Ola Abdel Moneim Emara","doi":"10.1080/08841241.2024.2301773","DOIUrl":null,"url":null,"abstract":"This study aims to extend the boundary of knowledge about internal branding, which touches on two disciplines: marketing and human resources management in an attempt to understand the constructs of...","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"259 1","pages":""},"PeriodicalIF":2.4000,"publicationDate":"2024-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The impact of sustainable internal branding on teaching staff’s commitment: application on private higher education institutions\",\"authors\":\"Samia Adly Hanna El Sheikh, Reda Youssef Assaad, Yasser Tawfik Halim, Ola Abdel Moneim Emara\",\"doi\":\"10.1080/08841241.2024.2301773\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to extend the boundary of knowledge about internal branding, which touches on two disciplines: marketing and human resources management in an attempt to understand the constructs of...\",\"PeriodicalId\":47038,\"journal\":{\"name\":\"Journal of Marketing for Higher Education\",\"volume\":\"259 1\",\"pages\":\"\"},\"PeriodicalIF\":2.4000,\"publicationDate\":\"2024-01-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing for Higher Education\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/08841241.2024.2301773\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing for Higher Education","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/08841241.2024.2301773","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}

引用次数: 0

摘要

本研究旨在扩展有关内部品牌的知识边界，涉及两个学科：市场营销和人力资源管理，试图理解内部品牌的构建。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

The impact of sustainable internal branding on teaching staff’s commitment: application on private higher education institutions

This study aims to extend the boundary of knowledge about internal branding, which touches on two disciplines: marketing and human resources management in an attempt to understand the constructs of...

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Journal of Marketing for Higher Education Multiple-

CiteScore

7.80

自引率

42.40%

发文量

期刊介绍： The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.