叩开知识之门：绘制大学与企业营销文献图谱

IF 2.4 3区管理学 Q3 BUSINESS

Journal of Marketing for Higher Education Pub Date : 2024-03-05 DOI:10.1080/08841241.2024.2323429

Rosa Vidal Tusal, Ercilia García Álvarez, José Simó Guzmán

引用次数: 0

摘要

高等教育的格局一直在不断变化，这就要求大学与产业建立共生关系，以确保共同成长和发展。在这一背景下，市场营销专业成为了高等教育的重要组成部分。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Knocking on knowledge’s door: mapping university to business marketing literature

The landscape of higher education has been evolving, necessitating universities to forge symbiotic relationships with the industry to ensure mutual growth and development. In this line, marketing b...

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来源期刊

Journal of Marketing for Higher Education Multiple-

CiteScore

7.80

自引率

42.40%

发文量

期刊介绍： The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.