Barak Libai, Michael Haenlein, Pawel Korzynski, Grzegorz Mazurek
{"title":"Silver Economy Influencers: Unlocking the Untapped Potential of Mature Content Creators","authors":"Barak Libai, Michael Haenlein, Pawel Korzynski, Grzegorz Mazurek","doi":"10.1177/00081256261422711","DOIUrl":"https://doi.org/10.1177/00081256261422711","url":null,"abstract":"While older consumers are among the fastest-growing and most affluent demographic segments, they remain largely neglected in marketing practice and research, and firms often struggle to determine the right approach to them. This article highlights how mature influencers and content creators can bridge the gap between firms and older consumers by offering authenticity, credibility, and intergenerational appeal. It introduces a five-step framework for managers to plan influencer marketing campaigns with mature content creators, focusing on selecting the segment, platform, influencer, campaign, and success metrics.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"45 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2026-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147536282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Advancing Circularity: The Dynamic Capabilities to Drive Transformative Change","authors":"Daina Mazutis, Afolasade Nubi, Emma Segal","doi":"10.1177/00081256251410909","DOIUrl":"https://doi.org/10.1177/00081256251410909","url":null,"abstract":"To accelerate sustainable development towards more circular business systems, firms must develop advanced dynamic capabilities. This is especially critical in the construction and development (C&D) sector, which has been historically slow to innovate and yet is responsible for building the cities of the future. We draw on the burgeoning literature on dynamic capabilities for circularity to illustrate how organizations can extend current transitional approaches to sustainability towards more transformative business practices. Using multiple examples from the C&D industry, we provide an integrative framework and managerial guidance for any company seeking to develop the dynamic capabilities required to advance circularity.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"17 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2026-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147507899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Arash Rezazadeh, Cláudia Antunes Marante, René Bohnsack
{"title":"Digital Twins for Circular Cities: Planning for Positive Energy Districts","authors":"Arash Rezazadeh, Cláudia Antunes Marante, René Bohnsack","doi":"10.1177/00081256251408430","DOIUrl":"https://doi.org/10.1177/00081256251408430","url":null,"abstract":"Positive energy districts (PEDs) address the energy issues of unsustainable urban development by producing more renewable energy than they consume. However, the transformation of PEDs face challenges that require the application of new technologies. This article focuses on the role of digital twins and generative AI to explore how these technologies can support the development of PEDs in line with circular economic principles. Based on a case study of an EU Horizon R&D project, this article develops a framework for implementing generative AI-assisted digital twins for PEDs and provides decision support for their integration into 9R circular economic strategies.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"17 2 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2026-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147454682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Boyd Cohen, Jan Kietzmann, Mark Esposito, Andrew Park
{"title":"Circular Cities: Transforming Systems through Organizational Innovation","authors":"Boyd Cohen, Jan Kietzmann, Mark Esposito, Andrew Park","doi":"10.1177/00081256251410938","DOIUrl":"https://doi.org/10.1177/00081256251410938","url":null,"abstract":"This special issue focuses on cities as accelerators of circular, regenerative innovation. Cities, which account for over 70% of global energy use, serve as living labs where experiments across numerous problem domains such as food, energy, construction, and waste can contribute to global climate management efforts. The circular economy enables a transition from take-make-waste logic toward circular regenerative practice—but such a paradigm shift necessitates novel technological solutions and new policy approaches from governments, organizations, entrepreneurs, and civilians. These articles highlight how organizational and entrepreneurial innovations can encourage urban stakeholders to incorporate circular, regenerative, and restorative strategies for systems-level transformation.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"3 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2026-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146215763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Belinda Wade, Sarah MacInnes, Matthew J. Hornsey, Saphira Rekker, Andrew Griffiths
{"title":"Beyond Box-Ticking: Improving Climate Scenario Planning","authors":"Belinda Wade, Sarah MacInnes, Matthew J. Hornsey, Saphira Rekker, Andrew Griffiths","doi":"10.1177/00081256251408087","DOIUrl":"https://doi.org/10.1177/00081256251408087","url":null,"abstract":"This paper critically examines the use of climate-related scenario planning in organizations. Scenario planning is a crucial tool for managing climate risk, strategic development, and organizational learning. However, these benefits can be compromised by low-quality processes and inconsistencies in methods and data. Examination of corporate reporting from 24 major Australian companies reveals significant variability in scenario quality and transparency of scenario planning processes, with implications for stakeholder communication, risk management, and greenwashing. We provide practical recommendations for improving the use of scenario planning to better meet evolving corporate management standards, regulatory reporting requirements, and stakeholder expectations.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"8 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2026-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146032788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Weaving Urban Circularity: The Role of Fashion Startups","authors":"Nikhilesh Sinha, Satrupa Ghosh, Shilpi Banerjee","doi":"10.1177/00081256251408429","DOIUrl":"https://doi.org/10.1177/00081256251408429","url":null,"abstract":"London’s circular fashion startups are reshaping the industry while struggling to integrate with the city’s broader sustainability goals. Through three innovative businesses, a clothing swap platform, a repair-and-remake retailer, and a rental service, the article uncovers the dissonance between startup innovation and urban infrastructure. While these companies create impressive circular models at the enterprise level, their impact remains constrained by fragmented city systems. This article offers practical strategies for entrepreneurs to position their businesses within London’s urban metabolism, creating value for both shareholders and the city. For policymakers, it outlines key interventions to bridge this gap and accelerate London’s transition to a truly circular ecosystem.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"37 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2026-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146006108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Food Supply Chain Orchestration for Circularity: The Lost Food Project","authors":"Shardul S. Phadnis, Suzanne Mooney, Sarah Grasset","doi":"10.1177/00081256251392919","DOIUrl":"https://doi.org/10.1177/00081256251392919","url":null,"abstract":"Supply chains are vital units of analysis of the circular economy (CE), and network orchestrators are central to fostering the CE’s essential interorganizational collaboration. However, orchestration mechanisms remain poorly understood. We explore supply chain orchestration (SCO) as an innovative business model to promote CE. Our analysis of The Lost Food Project—an eco-food bank that rescues surplus food to address hunger in Greater Kuala Lumpur—suggests the need to adapt SCO for circularity (as SCO-C). We highlight the challenges that arise when organizations focus on SCO-C: capturing the value of environmental and social profits, the necessity of supportive public policies, and plausible unintended consequences.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"2 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2025-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145847166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Letter from the Editor","authors":"David Vogel","doi":"10.1177/00081256251403318","DOIUrl":"https://doi.org/10.1177/00081256251403318","url":null,"abstract":"","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"1 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2025-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145765166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Patricia Carolina Garcia Martin, Nikolina Koporcic, David Sjödin, Vinit Parida
{"title":"Scaling Strategies for Industrial Small Tech Firms: Exploring the Market Scaling Process, Barriers, and Outcomes","authors":"Patricia Carolina Garcia Martin, Nikolina Koporcic, David Sjödin, Vinit Parida","doi":"10.1177/00081256251374721","DOIUrl":"https://doi.org/10.1177/00081256251374721","url":null,"abstract":"Scaling is both the main goal and the ultimate challenge for industrial small tech firms (STFs). This is particularly true when firms offer complex and innovative digital solutions for industrial applications. We delineate scaling strategies deployed by STFs, uncovering the underlying configuration of activities driving the scaling process. Specifically, the study reveals a distinctive sequence, where scaling evolves from a common phase of systematic digital solution piloting, into two distinctive strategies called ecosystem scaling (i.e., solution market evaluation, ecosystem development, and horizontal partner-led scaling activities) and servitization scaling (i.e., customer insights mining, service operations development, and vertical customer-led scaling activities).","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"31 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2025-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145711317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Tensions in Data-Sharing Governance for Circular Cities: The Case of the Digital Product Passport","authors":"Leona Henry, Francesca Ciulli","doi":"10.1177/00081256251380360","DOIUrl":"https://doi.org/10.1177/00081256251380360","url":null,"abstract":"Data sharing across organizational boundaries has become increasingly important for advancing the transition to circular cities. To establish a structured data-sharing effort among different actors, collaboration in cross-sector partnerships is needed. However, these partnerships face specific challenges, especially regarding the governance of data sharing. Through a qualitative analysis of cross-sector partnerships formed around the development of the Digital Product Passport, we uncover the tensions associated with collaborative data-sharing governance in the context of circular cities. We also offer guidance to actors involved in urban transitions to the circular economy on how to address these tensions.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"142 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2025-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145664427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}