Exploring the Metaverse from a Legacy Company Perspective: A Capabilities-Based View

IF 6.3 2区管理学 Q1 BUSINESS

California Management Review Pub Date : 2024-07-01 DOI:10.1177/00081256241256997

Mario Benassi, Riccardo Rialti

引用次数: 0

Abstract

Legacy companies are firms that rely on stable business models, established internal processes, and familiar technologies. Existing research acknowledges that legacy companies need to explore new technologies, but scholars largely neglect to analyze how this process unfolds. This knowledge gap is particularly relevant when disruptive technological paradigms are about to modify the business arena, as in the case of the metaverse. This article presents an inductive qualitative approach to understanding why and how legacy companies explore the metaverse. The metaverse exploration process is purpose-driven and largely incremental. Capabilities co-specialization facilitates the use of complementary resources for new purposes, subsequently determining the path toward different strategic fit configurations.

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从传统公司的角度探索 Metaverse：基于能力的视角

传统企业是指依赖稳定的商业模式、既定的内部流程和熟悉的技术的企业。现有研究承认传统企业需要探索新技术，但学者们大多忽视了对这一过程如何展开的分析。当颠覆性技术范式即将改变商业领域时，这一知识空白就显得尤为重要，元宇宙就是一个例子。本文介绍了一种归纳定性方法，以了解传统企业为何以及如何探索元宇宙。元宇宙的探索过程是由目的驱动的，而且在很大程度上是渐进的。能力的共同专业化有助于将互补资源用于新的目的，进而确定通往不同战略契合配置的路径。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

California Management Review Multiple-

CiteScore

18.40

自引率

3.00%

发文量

期刊介绍： California Management Review (CMR) serves as a vital link between academia and management practice, offering leading-edge research with practical applications. Edited at UC Berkeley’s Haas School of Business, CMR covers a wide range of management topics, including innovation, strategy, sustainable practices, and human resources. CMR ranks among the top management journals globally, distributing articles through outlets like Harvard Business School Publishing and SAGE Publishing. Focused on bridging academia and practice, CMR ensures that all articles are based on rigorous academic research while providing actionable insights for managers. In addition to regular issues, CMR publishes special issues and sections on relevant topics, often guest-edited by leading faculty. Recent special issues have covered dynamic capabilities, city innovation, big data, and intellectual property management.