Metaverse Management as Urban Planning: Lessons from Paradise (Nevada)

IF 6.3 2区管理学 Q1 BUSINESS

California Management Review Pub Date : 2024-05-08 DOI:10.1177/00081256241247067

David R. Clough, Andy Wu

引用次数: 0

Abstract

Metaverse architects face challenges akin to urban planners developing a new city: multiple stakeholders must coordinate on technical standards for interoperability and establish social consensus around specific choices. The article presents an analogy between the metaverse and the Las Vegas Strip in the unincorporated town of Paradise, NV, which arose in the mid-twentieth century as a focal destination for immersive entertainment delivered by eclectic interconnected resorts. It integrates this case study of the Las Vegas Strip with theories of technology management to derive practical insights for building the metaverse: focusing social momentum around a new destination and governing cooperation among de facto competitors.

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作为城市规划的元宇宙管理：天堂（内华达州）的经验教训

元宇宙建筑师面临的挑战与城市规划师开发新城市类似：多个利益相关方必须就互操作性的技术标准进行协调，并就具体选择达成社会共识。这篇文章将元宇宙与内华达州未并入城镇天堂镇的拉斯维加斯大道进行了类比，拉斯维加斯大道兴起于二十世纪中叶，是由折衷式互连度假村提供的沉浸式娱乐的集中地。本报告将拉斯维加斯大道的案例研究与技术管理理论相结合，得出了建设元宇宙的实用见解：将社会动力集中到一个新的目的地周围，并管理事实上的竞争对手之间的合作。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

California Management Review Multiple-

CiteScore

18.40

自引率

3.00%

发文量

期刊介绍： California Management Review (CMR) serves as a vital link between academia and management practice, offering leading-edge research with practical applications. Edited at UC Berkeley’s Haas School of Business, CMR covers a wide range of management topics, including innovation, strategy, sustainable practices, and human resources. CMR ranks among the top management journals globally, distributing articles through outlets like Harvard Business School Publishing and SAGE Publishing. Focused on bridging academia and practice, CMR ensures that all articles are based on rigorous academic research while providing actionable insights for managers. In addition to regular issues, CMR publishes special issues and sections on relevant topics, often guest-edited by leading faculty. Recent special issues have covered dynamic capabilities, city innovation, big data, and intellectual property management.