To Be or Not to Be: Will Virtual Worlds and the Metaverse Gain Lasting Traction?

IF 6.3 2区管理学 Q1 BUSINESS

California Management Review Pub Date : 2024-07-24 DOI:10.1177/00081256241259188

Andreas Kaplan, Michael Haenlein

引用次数: 0

Abstract

Since their beginnings, virtual worlds have experienced two major media hypes in their short lifetime—the first in 2003 after the launch of Second Life and the second in 2021, with Mark Zuckerberg announcing his strategy for the Metaverse. Most academic research on virtual worlds emerged between these two peaks of interest. This article delves into the enduring relevance of such research, contrasting the two hype cycles. It analyzes the reasons behind current caution expressed by companies and offers insights into the future trajectory of the Metaverse and which crucial developments are needed for sustained traction in virtual worlds.

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要还是不要：虚拟世界和 Metaverse 能否获得持久的吸引力？

虚拟世界自诞生以来，在其短暂的生命周期内经历了两次重大的媒体热潮--第一次是在 2003 年推出 "第二人生"（Second Life）之后，第二次是在 2021 年，马克-扎克伯格（Mark Zuckerberg）宣布了他的 "元宇宙"（Metaverse）战略。大多数关于虚拟世界的学术研究都出现在这两次热潮之间。本文深入探讨了此类研究的持久相关性，并对两个炒作周期进行了对比。文章分析了企业目前所持谨慎态度的原因，并对元宇宙的未来发展轨迹以及虚拟世界的持续发展需要哪些关键发展提出了见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

California Management Review Multiple-

CiteScore

18.40

自引率

3.00%

发文量

期刊介绍： California Management Review (CMR) serves as a vital link between academia and management practice, offering leading-edge research with practical applications. Edited at UC Berkeley’s Haas School of Business, CMR covers a wide range of management topics, including innovation, strategy, sustainable practices, and human resources. CMR ranks among the top management journals globally, distributing articles through outlets like Harvard Business School Publishing and SAGE Publishing. Focused on bridging academia and practice, CMR ensures that all articles are based on rigorous academic research while providing actionable insights for managers. In addition to regular issues, CMR publishes special issues and sections on relevant topics, often guest-edited by leading faculty. Recent special issues have covered dynamic capabilities, city innovation, big data, and intellectual property management.