The Metaverse Flywheel: Creating Value across Physical and Virtual Worlds

IF 6.3 2区 管理学 Q1 BUSINESS
Paavo Ritala, Mika Ruokonen, Angelos Kostis
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引用次数: 0

Abstract

This study presents a metaverse flywheel model providing insights into how the emerging layered modular architecture of the metaverse can enable new types of value-creation opportunities for organizations. Based on interviews with early metaverse adopters and innovators, this article identifies three key metaverse affordances: prospection of future conditions, persistence of editable and evolving virtual spaces, and integration between virtual and physical worlds. The findings enhance the nascent metaverse literature by highlighting that new organizing logics are required for metaverse-specific value creation, which goes beyond the previous generation’s isolated 3D models and other interfaces.
元宇宙飞轮:在物理世界和虚拟世界之间创造价值
本研究提出了一个元宇宙飞轮模型,让人们深入了解新兴的元宇宙分层模块架构如何为组织创造新型价值机会。根据对早期元海外采用者和创新者的访谈,本文确定了元海外的三个关键能力:对未来条件的预测、可编辑和不断发展的虚拟空间的持久性,以及虚拟世界与物理世界的融合。研究结果强调,元宇宙的特定价值创造需要新的组织逻辑,这超越了上一代孤立的三维模型和其他界面,从而加强了新生的元宇宙文献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
18.40
自引率
3.00%
发文量
23
期刊介绍: California Management Review (CMR) serves as a vital link between academia and management practice, offering leading-edge research with practical applications. Edited at UC Berkeley’s Haas School of Business, CMR covers a wide range of management topics, including innovation, strategy, sustainable practices, and human resources. CMR ranks among the top management journals globally, distributing articles through outlets like Harvard Business School Publishing and SAGE Publishing. Focused on bridging academia and practice, CMR ensures that all articles are based on rigorous academic research while providing actionable insights for managers. In addition to regular issues, CMR publishes special issues and sections on relevant topics, often guest-edited by leading faculty. Recent special issues have covered dynamic capabilities, city innovation, big data, and intellectual property management.
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