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Speak and Spend: When Voice AI Pays Off in E-Commerce 说话和消费：当语音AI在电子商务中获得回报时
IF 1 2区 管理学
California Management Review Pub Date : 2025-11-28 DOI: 10.1177/00081256251389971
Chenshuo Sun
{"title":"Speak and Spend: When Voice AI Pays Off in E-Commerce","authors":"Chenshuo Sun","doi":"10.1177/00081256251389971","DOIUrl":"https://doi.org/10.1177/00081256251389971","url":null,"abstract":"Are voice assistants a gimmick or a growth engine? When shopping behavior was compared between customers who adopted a Tmall Genie smart speaker into their homes and those who didn’t, the study showed growth. The voice AI assistant expanded share of wallet, deepened loyalty, and boosted customer lifetime value. Retailers must operationalize it with discipline to capture durable, incremental growth.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"21 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2025-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145611062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pathways to Successful Startup-Corporate Partnerships 成功创业与企业合作的途径
IF 1 2区 管理学
California Management Review Pub Date : 2025-11-25 DOI: 10.1177/00081256251383844
Medhanie Gaim, Elie Saad, Sujith Nair
{"title":"Pathways to Successful Startup-Corporate Partnerships","authors":"Medhanie Gaim, Elie Saad, Sujith Nair","doi":"10.1177/00081256251383844","DOIUrl":"https://doi.org/10.1177/00081256251383844","url":null,"abstract":"Startup-corporate partnerships provide mutual benefits by combining startups’ innovation with established firms’ resources and processes. However, despite these clear advantages, initiating and nurturing such partnerships is often fraught with obstacles. Our research provides evidence-based insights for startup founders and corporate managers on how these partnerships unfold. Specifically, we identify two distinct pathways that can serve as a practical starting point for corporate managers. Also, we pinpoint three key “pathbreakers” in the formation process and offer strategies to effectively manage them. In addition, the article highlights the cumulative signals that both parties can use not only to create the potential for partnership but to bring the collaboration to fruition. This guidance to managers seeking to establish or engage in such partnerships includes outlining key factors to consider, potential challenges that may arise, and actionable strategies to address them.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"33 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2025-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145593584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How Companies Navigate the (Un)Charted Waters of Digital Transformation 企业如何驾驭数字化转型的未知水域
IF 1 2区 管理学
California Management Review Pub Date : 2025-11-17 DOI: 10.1177/00081256251377811
Christian Sciuk, Simon Engert, Maren Gierlich-Joas, Thomas Hess
{"title":"How Companies Navigate the (Un)Charted Waters of Digital Transformation","authors":"Christian Sciuk, Simon Engert, Maren Gierlich-Joas, Thomas Hess","doi":"10.1177/00081256251377811","DOIUrl":"https://doi.org/10.1177/00081256251377811","url":null,"abstract":"Digital technologies’ transformative impact continues to disrupt businesses. Despite digital transformation’s crucial role in shaping organizations’ future competitiveness, many companies still grapple with navigating their digital journey. To guide managers in realizing their digital ambitions, this article reports on a qualitative meta-synthesis of the digital transformation journeys of 64 companies, culminating in a process model that captures the complexity of digital transformation. The model provides practitioners with a framework for assessing the progress of their digital transformation journey. In addition, the article outlines actionable recommendations for managing companies’ digital endeavors.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"38 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2025-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145531613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Organizing Open Social Innovation for Grand Challenges: U nlocking the P otential of O pen S paces 组织开放的社会创新以应对重大挑战：解锁开放的社会空间的潜力
IF 1 2区 管理学
California Management Review Pub Date : 2025-11-04 DOI: 10.1177/00081256251381959
Soufiane Kherrazi
{"title":"Organizing Open Social Innovation for Grand Challenges: U nlocking the P otential of O pen S paces","authors":"Soufiane Kherrazi","doi":"10.1177/00081256251381959","DOIUrl":"https://doi.org/10.1177/00081256251381959","url":null,"abstract":"Open Social Innovation (OSI) is gaining increasing attention in discourses among scholars and practitioners as a new approach to addressing grand challenges. However, little is known about how to organize such OSI efforts. To address this gap, this article explores the role of open spaces, especially fabrication laboratories (fab labs), in orchestrating and scaling OSI efforts. Using a qualitative investigation, the findings reveal key mechanisms enabled by fab labs to orchestrate the OSI process and scale its outcomes. Implications for research, society, and practice are then discussed.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"61 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2025-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145434957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Boards of Directors and the Governance of Large IT Investments: They Don’t Know What They Don’t Know 董事会和大型IT投资的治理：他们不知道自己不知道什么
IF 1 2区 管理学
California Management Review Pub Date : 2025-10-23 DOI: 10.1177/00081256251376318
Joe Peppard, Blaize Horner Reich
{"title":"Boards of Directors and the Governance of Large IT Investments: They Don’t Know What They Don’t Know","authors":"Joe Peppard, Blaize Horner Reich","doi":"10.1177/00081256251376318","DOIUrl":"https://doi.org/10.1177/00081256251376318","url":null,"abstract":"Information technology (IT) is central to most organizations’ success. As IT systems age, organizations replace them, yet many of those replacement projects fail to achieve expected outcomes. This article explores what boards of directors can do to prevent such failures, increasing the chances that these replatforming programs succeed. Boards are typically affected by seven blind spots, including misplaced optimism, an abundance of data but too little information, and too much focus on technology. This article describes all seven blind spots and provides four recommendations to overcome them: developing a shared mental model, ensuring organizational readiness, agreeing on a reporting scorecard, and focusing on benefits and pivoting when necessary. The article also includes a framework for developing a shared mental model as well as a set of key questions for board members to ask about replatforming programs.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"53 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2025-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145397903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Data Breaches: Fight AI with AI 数据泄露：以AI对抗AI
IF 1 2区 管理学
California Management Review Pub Date : 2025-10-19 DOI: 10.1177/00081256251377346
Mohammad Rajib Uddin, Shahriar Akter, Wai Jin (Thomas) Lee, Shlomo Y. Tarba
{"title":"Data Breaches: Fight AI with AI","authors":"Mohammad Rajib Uddin, Shahriar Akter, Wai Jin (Thomas) Lee, Shlomo Y. Tarba","doi":"10.1177/00081256251377346","DOIUrl":"https://doi.org/10.1177/00081256251377346","url":null,"abstract":"Artificial intelligence (AI)-driven data breaches have emerged as one of the biggest challenges for corporations. New threats emerge daily in the form of personalized spear phishing messages, deceptive emails, deepfake voice or video, and disinformation. Research in this domain has so far focused primarily on what measures should be taken after a data breach; however, it remains unclear what capabilities are required to defend a company. To address the unknown and unknowable threats, this study presents how firms can develop AI-powered dynamic capabilities to tackle the next level of AI-generated threats.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"48 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2025-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145314521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Technical Debt Is Killing Digital Transformation, But There Is a Way Out 技术债务正在扼杀数字化转型，但还有一条出路
IF 1 2区 管理学
California Management Review Pub Date : 2025-10-01 DOI: 10.1177/00081256251370795
Aleksandre Asatiani, Jacob Torell, Tapani Rinta-Kahila, Johan Magnusson
{"title":"Technical Debt Is Killing Digital Transformation, But There Is a Way Out","authors":"Aleksandre Asatiani, Jacob Torell, Tapani Rinta-Kahila, Johan Magnusson","doi":"10.1177/00081256251370795","DOIUrl":"https://doi.org/10.1177/00081256251370795","url":null,"abstract":"Digital transformation is important for organizations to stay competitive. Yet, incumbents face challenges from technical debt accrued from legacy information systems. The big bang approach—aiming for a rapid replacement of legacy systems—often falls short. This failure largely results from treating technical debt as a purely technical issue, while overlooking its managerial implications. What is needed is a gradual approach that redefines IT’s role from debt custodian to strategic enabler, focusing on generating business value rather than solely eliminating technical debt. This article offers four recommendations for managers to handle technical debt amid digital transformation.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"35 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2025-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145247680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Lessons from Netflix’s Success Netflix的成功经验
IF 1 2区 管理学
California Management Review Pub Date : 2025-09-08 DOI: 10.1177/00081256251358910
Sayan Chatterjee
{"title":"Lessons from Netflix’s Success","authors":"Sayan Chatterjee","doi":"10.1177/00081256251358910","DOIUrl":"https://doi.org/10.1177/00081256251358910","url":null,"abstract":"This article demonstrates how Netflix has dominated the streaming market by staying focused on the same profit logic from inception. One tactic that is unique to Netflix is being able to exploit factor market inefficiencies to source their inputs much more inexpensively than others. The principles described can be used by myriad businesses across many industries.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"31 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2025-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145017474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Extending Design in Organizations: A Meshwork of Organizing, Aligning, and Displaying Actions 组织中的扩展设计：组织、对齐和显示行动的网络
IF 1 2区 管理学
California Management Review Pub Date : 2025-08-04 DOI: 10.1177/00081256251349145
Tua A. Björklund, Pia Hannukainen, Tuomas Manninen, Sampsa Hyysalo
{"title":"Extending Design in Organizations: A Meshwork of Organizing, Aligning, and Displaying Actions","authors":"Tua A. Björklund, Pia Hannukainen, Tuomas Manninen, Sampsa Hyysalo","doi":"10.1177/00081256251349145","DOIUrl":"https://doi.org/10.1177/00081256251349145","url":null,"abstract":"Organizations increasingly seek benefits from design and design thinking beyond product and service creation. Building on a case study of OP Financial Group, this article showcases interconnected organizational actions to extend the utilization of design from offerings to operations and strategy. Organizing, aligning, and displaying actions work together to consolidate and embed design in organizations, offering a combinatory approach to navigating the integration-differentiation paradox. The results highlight the importance of multipronged efforts to extend the impact of design. Synergy among the three types of actions builds momentum and resilience in change efforts at different levels of design utilization.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"16 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2025-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144778452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Profiting from AI: Evidence from Ericsson’s Pursuit to Capture Value 从人工智能中获利：爱立信追求获取价值的证据
IF 1 2区 管理学
California Management Review Pub Date : 2025-08-04 DOI: 10.1177/00081256251349140
Mats O. Pettersson, Joakim Björkdahl, Marcus Holgersson
{"title":"Profiting from AI: Evidence from Ericsson’s Pursuit to Capture Value","authors":"Mats O. Pettersson, Joakim Björkdahl, Marcus Holgersson","doi":"10.1177/00081256251349140","DOIUrl":"https://doi.org/10.1177/00081256251349140","url":null,"abstract":"This article explores the challenges faced by companies in profiting from artificial intelligence (AI). The case of Swedish multinational networking and telecommunications company Ericsson highlights that while AI holds great promise, realizing returns on investment in AI is difficult. This article identifies two main strategies: bottom-line improvements, which focus on internal efficiency gains, and top-line growth, which involves creating new businesses enabled by AI. The latter strategy is particularly challenging given the need for co-specialized complementary assets that amplify challenges related to data, capabilities, and value. This study of Ericsson’s experience emphasizes the importance of having clear strategic objectives and a deep understanding of complementarities in efforts to implement AI successfully.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"153 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2025-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144778507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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