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The Human Side of Generative Artificial Intelligence in Business Model Innovation 生成式人工智能在商业模式创新中的人性一面
IF 1 2区 管理学
California Management Review Pub Date : 2026-05-11 DOI: 10.1177/00081256261445458
Norman Azabagic, Gerda Gemser, Edward Giesen
{"title":"The Human Side of Generative Artificial Intelligence in Business Model Innovation","authors":"Norman Azabagic, Gerda Gemser, Edward Giesen","doi":"10.1177/00081256261445458","DOIUrl":"https://doi.org/10.1177/00081256261445458","url":null,"abstract":"Generative artificial intelligence (GenAI) is growing in popularity, yet insights on its application to business model innovation (BMI) are scarce. Drawing on a qualitative, multiphase study involving interviews, focus groups, and digital diaries with strategy consultants, we explore how professionals engage with GenAI during BMI. Our findings suggest strategy professionals engage with GenAI through what we term reflexive augmentation, which represents the deliberate, critical engagement with GenAI to decide which tasks should and should not involve GenAI and which tasks to automate or augment through GenAI. We show how this process is shaped by four tensions related to trust, skills, value-add, and client disclosure. We offer actionable insights for managing human-AI collaboration, advancing debate on augmentation and automation at the micro-level, and suggest how organizations can support effective GenAI integration in innovation contexts.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"429 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2026-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148286625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Managing the Emotional Challenges of Structural Ambidexterity 管理结构双灵巧的情感挑战
IF 1 2区 管理学
California Management Review Pub Date : 2026-05-07 DOI: 10.1177/00081256261442210
Timo O. Vuori, Michael L. Tushman
{"title":"Managing the Emotional Challenges of Structural Ambidexterity","authors":"Timo O. Vuori, Michael L. Tushman","doi":"10.1177/00081256261442210","DOIUrl":"https://doi.org/10.1177/00081256261442210","url":null,"abstract":"Summary Incumbent firms struggle to renew themselves. Structural ambidexterity balances the exploitation of existing business with the exploration of new opportunities. But these inconsistent strategic agendas generate intense emotional challenges: Senior team frustration over conflicting priorities, board-driven pressures, hostile inter-unit emotions between exploitative and exploratory units, and precarious dynamics within exploratory teams. These emotional challenges undermine renewal efforts and are an underappreciated cause of organizational decline. Senior teams can address them by fostering emotional engagement with the future, expanding organizational identity, instilling discipline in exploration, and embedding empathy and self-awareness. CEOs can transform emotional hurdles into sources of innovation and renewal.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"254 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2026-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148286633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Scenario Planning for Strategic Decision-Making, Learning, and Managing Uncertainty 战略决策、学习和管理不确定性的情景规划
IF 1 2区 管理学
California Management Review Pub Date : 2026-05-07 DOI: 10.1177/00081256261432933
Thomas Chermack, Megan Crawford, Nardia Haigh, Shardul Phadnis, Rafael Ramírez, Paul Schoemaker
{"title":"Scenario Planning for Strategic Decision-Making, Learning, and Managing Uncertainty","authors":"Thomas Chermack, Megan Crawford, Nardia Haigh, Shardul Phadnis, Rafael Ramírez, Paul Schoemaker","doi":"10.1177/00081256261432933","DOIUrl":"https://doi.org/10.1177/00081256261432933","url":null,"abstract":"Summary In times of radical uncertainty marked by geopolitical conflict, technological disruptions, societal transformations, and climate risk, scenario planning is critical for strategists. In this introduction to the special issue on scenario planning, we showcase scenario planning as a dynamic, integrative approach for strengthening strategic decision-making, facilitating organizational learning, and enhancing management amidst uncertainty without trying to predict the future. We highlight what we see as the collective contributions and managerial takeaways of this special issue that underscore the relevance of scenario planning for organizations seeking adaptability, resilience and success in turbulent environments, and suggest directions for future research.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"10 1","pages":"5-19"},"PeriodicalIF":10.0,"publicationDate":"2026-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148286637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Identifying and Overcoming Challenges in Intelligent Process Automation 识别和克服智能过程自动化中的挑战
IF 1 2区 管理学
California Management Review Pub Date : 2026-05-07 DOI: 10.1177/00081256261434509
Damian Kedziora, Dominik Siemon, Joanna Kedziora
{"title":"Identifying and Overcoming Challenges in Intelligent Process Automation","authors":"Damian Kedziora, Dominik Siemon, Joanna Kedziora","doi":"10.1177/00081256261434509","DOIUrl":"https://doi.org/10.1177/00081256261434509","url":null,"abstract":"Summary The global services industry increasingly adopts software for intelligent process automation, including robotic process automation, low-code and no-code development solutions that are enhanced by artificial intelligence (AI) elements, as well as generative and agentic AI tools. While market growth forecasts are optimistic, organizations face significant adoption challenges. Through several years of field research across 33 European organizations, this article identifies 70 key automation challenges and provides analysis of the most critical. Practice-oriented research maps these challenges to specific project phases and organizational perspectives, at the same time providing actionable mitigation strategies. The article reveals how organizational context (size, industry, regulatory environment, culture) shapes automation outcomes and offers tailored guidance on issues such as sourcing external expertise versus building internal capabilities, and governing decentralized development models. This practical guide serves organizations currently automating processes, or planning to do so, helping them navigate complexity for more effective digital transformation.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"182 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2026-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148286632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Challenges in Navigating Scenario Planning 导航场景规划的挑战
IF 1 2区 管理学
California Management Review Pub Date : 2026-04-30 DOI: 10.1177/00081256251414972
Steven Gonzalez,Loizos Heracleous
{"title":"Challenges in Navigating Scenario Planning","authors":"Steven Gonzalez,Loizos Heracleous","doi":"10.1177/00081256251414972","DOIUrl":"https://doi.org/10.1177/00081256251414972","url":null,"abstract":"","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"33 1","pages":"20-47"},"PeriodicalIF":10.0,"publicationDate":"2026-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149210922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Bringing Back Intuition into Scenario Planning 将直觉带回场景规划中
IF 1 2区 管理学
California Management Review Pub Date : 2026-04-30 DOI: 10.1177/00081256251414973
Ashley Metz,Eugene Sadler-Smith
{"title":"Bringing Back Intuition into Scenario Planning","authors":"Ashley Metz,Eugene Sadler-Smith","doi":"10.1177/00081256251414973","DOIUrl":"https://doi.org/10.1177/00081256251414973","url":null,"abstract":"","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"13 1","pages":"48-69"},"PeriodicalIF":10.0,"publicationDate":"2026-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149210920","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
From Narratives to Valuation: Strategic Scenarios as Option Games 从叙述到估价：作为选择游戏的战略场景
IF 1 2区 管理学
California Management Review Pub Date : 2026-04-29 DOI: 10.1177/00081256261428678
Han T.J. Smit,Thras Moraitis
{"title":"From Narratives to Valuation: Strategic Scenarios as Option Games","authors":"Han T.J. Smit,Thras Moraitis","doi":"10.1177/00081256261428678","DOIUrl":"https://doi.org/10.1177/00081256261428678","url":null,"abstract":"","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"29 3 1","pages":"100-123"},"PeriodicalIF":10.0,"publicationDate":"2026-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149210923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Shaping the Path Toward Net Zero Through Supplier Engagement 通过供应商参与塑造净零排放之路
IF 1 2区 管理学
California Management Review Pub Date : 2026-04-21 DOI: 10.1177/00081256261427454
Pilar Acosta, Mette Præst Knudsen
{"title":"Shaping the Path Toward Net Zero Through Supplier Engagement","authors":"Pilar Acosta, Mette Præst Knudsen","doi":"10.1177/00081256261427454","DOIUrl":"https://doi.org/10.1177/00081256261427454","url":null,"abstract":"In response to the climate crisis, companies are committing to net-zero greenhouse gas (GHG) emissions. Yet decarbonization remains challenging in globally dispersed supply chains, where upstream indirect emissions throughout the value chain (called Scope 3) can be up to 28 times higher than direct emissions. Drawing on data from twenty-five global firms, this article identifies five mechanisms companies use to engage suppliers: codes of conduct, financial instruments, digital platforms, supplier training, and co-innovation. It analyzes these mechanisms and explores the extent to which companies implement them beyond tier 1 suppliers to support the path toward net-zero GHG emissions.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"135 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2026-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147725776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Is Short-termism Undermining Your Brand Equity? 短视主义正在损害你的品牌价值吗？
IF 1 2区 管理学
California Management Review Pub Date : 2026-04-16 DOI: 10.1177/00081256261434968
David Aaker
{"title":"Is Short-termism Undermining Your Brand Equity?","authors":"David Aaker","doi":"10.1177/00081256261434968","DOIUrl":"https://doi.org/10.1177/00081256261434968","url":null,"abstract":"Short-termism in marketing has resurfaced, fueled by big data, analytics, digital, AI, and labels such as demand marketing. Looking back at the 1980s, a short-termism decade, that era provided permission for “sales now” programs that failed to deliver growth. That approach contributed to profit erosion, turned customers’ priority to prices, encouraged ill-advised extensions, damaged brands and profits, and led to the emergence of brand equity. To avoid a repeat, CMOs need to convince others that brand equity is critical to the business strategy. To succeed, demand and brand marketing need to be partners, creating and exploiting their synergies.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"5 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2026-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147684597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How to Achieve Large-Scale Social Impact 如何实现大规模的社会影响
IF 1 2区 管理学
California Management Review Pub Date : 2026-04-08 DOI: 10.1177/00081256261434465
V. Kasturi Rangan, Courtney Han
{"title":"How to Achieve Large-Scale Social Impact","authors":"V. Kasturi Rangan, Courtney Han","doi":"10.1177/00081256261434465","DOIUrl":"https://doi.org/10.1177/00081256261434465","url":null,"abstract":"The authors combine scholarship from social entrepreneurship and systems literature to identify two dominant pathways used by mission-driven organizations to achieve large-scale social impact. The <jats:italic toggle=\"yes\">scaling impact</jats:italic> approach expands the reach or depth of a proven solution by unit-level expansion. The <jats:italic toggle=\"yes\">impact at scale</jats:italic> approach, by contrast, works at a population level to address the problem at scale. Four original case studies illustrate how organizations translate these approaches into strategies to address large-scale social problems. The four strategies are: (1) expanding through scale, (2) expanding through scope, (3) growing through systems optimization, and (4) growing through systems reinvention.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"35 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2026-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147636041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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