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Ethnic Minorities in Advertising 广告中的少数族裔
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-10-24 DOI: 10.1080/00913367.2023.2255247
Anna Rößner, Martin Eisend
{"title":"Ethnic Minorities in Advertising","authors":"Anna Rößner, Martin Eisend","doi":"10.1080/00913367.2023.2255247","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255247","url":null,"abstract":"The literature on diversity suffers from several shortcomings, leading to conflicting views or unjustified beliefs about ethnic minorities in advertising. Evidence is needed to show whether adverti...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71417509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Body as a Process versus Body as an Object: The Consequences of How Larger-Bodied Women Are Portrayed in Health-Related Advertising 身体是一个过程还是身体是一种对象：健康广告中身材较大的女性形象的后果
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-10-24 DOI: 10.1080/00913367.2023.2255234
Deepika Naidu, Andrew W. Perkins, Elizabeth Howlett
{"title":"Body as a Process versus Body as an Object: The Consequences of How Larger-Bodied Women Are Portrayed in Health-Related Advertising","authors":"Deepika Naidu, Andrew W. Perkins, Elizabeth Howlett","doi":"10.1080/00913367.2023.2255234","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255234","url":null,"abstract":"This research investigates how health-related brands can benefit from the inclusion of larger-bodied women in advertising. Given that larger-bodied women are more representative of the average Amer...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71436076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising 社会排斥:广告的文献计量分析与未来研究方向
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-10-24 DOI: 10.1080/00913367.2023.2255250
Yeyi Liu, Kshitij Bhoumik, Aulona Ulqinaku, Laura Grazzini
{"title":"Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising","authors":"Yeyi Liu, Kshitij Bhoumik, Aulona Ulqinaku, Laura Grazzini","doi":"10.1080/00913367.2023.2255250","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255250","url":null,"abstract":"Advertisers have begun to recognize the role of inclusive advertising in consumer well-being. One way to increase inclusivity is to minimize experiences of exclusion using marketing tools. Although...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71417508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Inclusive Advertising for a Better World 包容性广告创造更美好的世界
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-10-24 DOI: 10.1080/00913367.2023.2255242
Giampaolo Viglia, Wan-Hsiu Sunny Tsai, Gopal Das, Iryna Pentina
{"title":"Inclusive Advertising for a Better World","authors":"Giampaolo Viglia, Wan-Hsiu Sunny Tsai, Gopal Das, Iryna Pentina","doi":"10.1080/00913367.2023.2255242","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255242","url":null,"abstract":"Published in Journal of Advertising (Vol. 52, No. 5, 2023)","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71417507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising 通过包容性广告推动影响:对获奖的性别包容性广告的考察
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-10-05 DOI: 10.1080/00913367.2023.2255233
Linda Tuncay Zayer, Catherine A. Coleman, Lauren Gurrieri
{"title":"Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising","authors":"Linda Tuncay Zayer, Catherine A. Coleman, Lauren Gurrieri","doi":"10.1080/00913367.2023.2255233","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255233","url":null,"abstract":"Utilizing a qualitative thematic analysis of submission materials for 18 award-winning, gender-inclusive campaigns at the Cannes International Festival of Creativity, this research reenvisions incl...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50164616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions 广告中的包容性:理解消费者反应的类型学框架
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-09-29 DOI: 10.1080/00913367.2023.2255252
Dean Charles Hugh Wilkie, Amelie Jay Burgess, Abas Mirzaei, Rebecca M. Dolan
{"title":"Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions","authors":"Dean Charles Hugh Wilkie, Amelie Jay Burgess, Abas Mirzaei, Rebecca M. Dolan","doi":"10.1080/00913367.2023.2255252","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255252","url":null,"abstract":"The promotion of diversity and inclusion in advertising has the potential to bring about positive change in society. Despite its importance, there has been limited research on consumer reactions to...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50164618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode 利用社交媒体广告促进女性消费者赋权和参与:监管模式的作用
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-09-29 DOI: 10.1080/00913367.2023.2255251
Felix Septianto, Frank Mathmann, Linda D. Hollebeek, E. Tory Higgins
{"title":"Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode","authors":"Felix Septianto, Frank Mathmann, Linda D. Hollebeek, E. Tory Higgins","doi":"10.1080/00913367.2023.2255251","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255251","url":null,"abstract":"While prior research has gleaned important insight into consumers’ social media engagement, an important literature-based tension exists that warrants further attention. On the one hand, females ar...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50164622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Advertising Industry’s Advice on Accessibility and Disability Representation: A Critical Discourse Analysis 广告行业对无障碍与残疾再现的建议:批评性话语分析
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-09-27 DOI: 10.1080/00913367.2023.2255248
Edward Timke
{"title":"The Advertising Industry’s Advice on Accessibility and Disability Representation: A Critical Discourse Analysis","authors":"Edward Timke","doi":"10.1080/00913367.2023.2255248","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255248","url":null,"abstract":"How do advertising trade press and association resources advise practitioners on considering disabilities in advertising work? What does the industry think are effective practices for taking disabi...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2023-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50164620","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Computer Vision Methodology to Predict Brand Personality from Image Features 从图像特征预测品牌个性的计算机视觉方法
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-09-21 DOI: 10.1080/00913367.2023.2250842
Taylor Jing Wen, Yilang Peng, Jing Yang
{"title":"A Computer Vision Methodology to Predict Brand Personality from Image Features","authors":"Taylor Jing Wen, Yilang Peng, Jing Yang","doi":"10.1080/00913367.2023.2250842","DOIUrl":"https://doi.org/10.1080/00913367.2023.2250842","url":null,"abstract":"Using the computer vision method, this study proposes an analytical model of visual aesthetics for brand communication and analyzes the effects of visual features (i.e., colors and visual complexit...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2023-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50164623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations 重新思考哈洛·盖尔:他对广告贡献的心理影响及其持久影响
2区 管理学
Journal of Advertising Pub Date : 2023-09-12 DOI: 10.1080/00913367.2023.2249055
Mark Tadajewski
{"title":"Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations","authors":"Mark Tadajewski","doi":"10.1080/00913367.2023.2249055","DOIUrl":"https://doi.org/10.1080/00913367.2023.2249055","url":null,"abstract":"Harlow Gale is often depicted as the first experimentalist in advertising thought. This positioning elides influences which impacted upon his thinking. In this article, we outline Gale’s involvement with psychical research and its implications for advertising. These narratives are situated within a genealogy of subliminal processes across advertising and marketing theory from the late nineteenth century through to social cognition studies today. Gale’s connection with psychical research, in conjunction with early practitioner reflections on the unconscious, formed the enabling conditions for his major contributions to advertising. Psychical scholarship spotlighted the centrality of the “multiplex self” to human functioning. While psychical framings scaffolded Gale’s empirical, conceptual, and theoretical work, it also limited greater engagement with his insights. However, subsequent modifications of advertising theory and practice are underwritten by levels of continuity and discontinuity that facilitate the identification of psychically indebted bodies of thought from Gale’s time to the present day. Taken together, these analytic associations provide a substantive reorientation of historical and contemporary accounts of advertising theory and practice.","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135826263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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