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Binge-Watching and Advertising Reactance: The Moderating Roles of Ad Position and Ad Congruence 刷屏与广告抗拒：广告位置与广告一致性的调节作用
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2025-06-18 DOI: 10.1080/00913367.2025.2511188
Lianlian Song, Tingting Wang, Shanji Yao, Qiuxiang Zhang, Geoffrey Kwok Fai Tso
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引用次数: 0
Sharing the Spotlight: Understanding Consumer Response to Joint Advertising 分享焦点：了解消费者对联合广告的反应
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2025-06-12 DOI: 10.1080/00913367.2025.2510232
Brittney C. Bauer, Clark D. Johnson
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引用次数: 0
Neural Mechanisms of Memory Formation for Tailored Messages: A Neuroimaging Study 定制信息记忆形成的神经机制：一项神经影像学研究
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2025-05-27 DOI: 10.1080/00913367.2025.2499446
Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, Lucia Porcu, Ismet Özer
{"title":"Neural Mechanisms of Memory Formation for Tailored Messages: A Neuroimaging Study","authors":"Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, Lucia Porcu, Ismet Özer","doi":"10.1080/00913367.2025.2499446","DOIUrl":"https://doi.org/10.1080/00913367.2025.2499446","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"173 2 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144193956","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Psychological Distance Matters: The Interaction Between Content Display Order and Expectations of Change in Multi-Content Instagram Posts 心理距离很重要：多内容Instagram帖子中内容展示顺序与变化预期之间的互动
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2025-05-16 DOI: 10.1080/00913367.2025.2499454
Jung Min Jang, Eun Young Park
{"title":"Psychological Distance Matters: The Interaction Between Content Display Order and Expectations of Change in Multi-Content Instagram Posts","authors":"Jung Min Jang, Eun Young Park","doi":"10.1080/00913367.2025.2499454","DOIUrl":"https://doi.org/10.1080/00913367.2025.2499454","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"66 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144193962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Introduction to Special Section Regarding Surveillance and Ethics in Advertising “广告中的监督与道德”专题导论
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2025-05-08 DOI: 10.1080/00913367.2025.2469188
Claire M. Segijn, Joanna Strycharz, Sophie C. Boerman
{"title":"Introduction to Special Section Regarding Surveillance and Ethics in Advertising","authors":"Claire M. Segijn, Joanna Strycharz, Sophie C. Boerman","doi":"10.1080/00913367.2025.2469188","DOIUrl":"https://doi.org/10.1080/00913367.2025.2469188","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"35 1","pages":"151-155"},"PeriodicalIF":5.7,"publicationDate":"2025-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144201848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Computer Vision Models for Image Analysis in Advertising Research 用于广告研究图像分析的计算机视觉模型
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-10-29 DOI: 10.1080/00913367.2024.2407644
Hairong Li, Nan Zhang
{"title":"Computer Vision Models for Image Analysis in Advertising Research","authors":"Hairong Li, Nan Zhang","doi":"10.1080/00913367.2024.2407644","DOIUrl":"https://doi.org/10.1080/00913367.2024.2407644","url":null,"abstract":"This study introduces computer vision models for image analysis in advertising research. It reviews the literature in social science and computer science and identifies three categories and nine ty...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"21 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142556216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Computational Content Analysis in Advertising Research 广告研究中的计算内容分析
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-10-15 DOI: 10.1080/00913367.2024.2407642
Mojtaba Barari, Martin Eisend
{"title":"Computational Content Analysis in Advertising Research","authors":"Mojtaba Barari, Martin Eisend","doi":"10.1080/00913367.2024.2407642","DOIUrl":"https://doi.org/10.1080/00913367.2024.2407642","url":null,"abstract":"Computational content analysis (CCA) has experienced a surge in popularity in the field of advertising research. Despite advancements, a comprehensive methodology guide in this area is lacking, pre...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"94 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142448428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
User-Centric Behavioral Tracking: Lessons from Three Case Studies with Do-It-Yourself Computational Pipelines 以用户为中心的行为跟踪：从三个使用自助计算管道的案例研究中汲取的经验教训
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-10-14 DOI: 10.1080/00913367.2024.2403613
Alvin Zhou, Danaë Metaxa, Young Mie Kim, Kokil Jaidka
{"title":"User-Centric Behavioral Tracking: Lessons from Three Case Studies with Do-It-Yourself Computational Pipelines","authors":"Alvin Zhou, Danaë Metaxa, Young Mie Kim, Kokil Jaidka","doi":"10.1080/00913367.2024.2403613","DOIUrl":"https://doi.org/10.1080/00913367.2024.2403613","url":null,"abstract":"User-centric behavioral tracking, a cutting-edge computational social science tool, holds tremendous promise for advertising research. The article introduces the technique and presents three do-it-...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"32 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142451386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation 广告中使用宗教诉求的效果如何？一项元分析调查
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-10-03 DOI: 10.1080/00913367.2024.2402375
Mehmet Safa Çam, Fatih Çelik, Blend Ibrahim, David Gligor
{"title":"How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation","authors":"Mehmet Safa Çam, Fatih Çelik, Blend Ibrahim, David Gligor","doi":"10.1080/00913367.2024.2402375","DOIUrl":"https://doi.org/10.1080/00913367.2024.2402375","url":null,"abstract":"Advertising scholars have studied the persuasiveness of religious symbols in ads for more than two decades. However, the extent to which religious appeals influence attitudes and behavioral intenti...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"6 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142383733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Biometric Tools in a Computational Advertising Context: An Overview of Use and Application 计算广告背景下的生物识别工具：使用和应用概述
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-10-03 DOI: 10.1080/00913367.2024.2399657
Glenna L. Read, Steven Holiday, Jameson L. Hayes, Brian C. Britt
{"title":"Biometric Tools in a Computational Advertising Context: An Overview of Use and Application","authors":"Glenna L. Read, Steven Holiday, Jameson L. Hayes, Brian C. Britt","doi":"10.1080/00913367.2024.2399657","DOIUrl":"https://doi.org/10.1080/00913367.2024.2399657","url":null,"abstract":"Biometrics advertising research describes various measures of consumers’ physiological responses to advertising messages that often use computational methods to make inferences about consumers’ psy...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"82 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142430534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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