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Computer Vision Models for Image Analysis in Advertising Research 用于广告研究图像分析的计算机视觉模型
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-10-29 DOI: 10.1080/00913367.2024.2407644
Hairong Li, Nan Zhang
{"title":"Computer Vision Models for Image Analysis in Advertising Research","authors":"Hairong Li, Nan Zhang","doi":"10.1080/00913367.2024.2407644","DOIUrl":"https://doi.org/10.1080/00913367.2024.2407644","url":null,"abstract":"This study introduces computer vision models for image analysis in advertising research. It reviews the literature in social science and computer science and identifies three categories and nine ty...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2024-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142556216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Computational Content Analysis in Advertising Research 广告研究中的计算内容分析
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-10-15 DOI: 10.1080/00913367.2024.2407642
Mojtaba Barari, Martin Eisend
{"title":"Computational Content Analysis in Advertising Research","authors":"Mojtaba Barari, Martin Eisend","doi":"10.1080/00913367.2024.2407642","DOIUrl":"https://doi.org/10.1080/00913367.2024.2407642","url":null,"abstract":"Computational content analysis (CCA) has experienced a surge in popularity in the field of advertising research. Despite advancements, a comprehensive methodology guide in this area is lacking, pre...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2024-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142448428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
User-Centric Behavioral Tracking: Lessons from Three Case Studies with Do-It-Yourself Computational Pipelines 以用户为中心的行为跟踪：从三个使用自助计算管道的案例研究中汲取的经验教训
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-10-14 DOI: 10.1080/00913367.2024.2403613
Alvin Zhou, Danaë Metaxa, Young Mie Kim, Kokil Jaidka
{"title":"User-Centric Behavioral Tracking: Lessons from Three Case Studies with Do-It-Yourself Computational Pipelines","authors":"Alvin Zhou, Danaë Metaxa, Young Mie Kim, Kokil Jaidka","doi":"10.1080/00913367.2024.2403613","DOIUrl":"https://doi.org/10.1080/00913367.2024.2403613","url":null,"abstract":"User-centric behavioral tracking, a cutting-edge computational social science tool, holds tremendous promise for advertising research. The article introduces the technique and presents three do-it-...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2024-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142451386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation 广告中使用宗教诉求的效果如何？一项元分析调查
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-10-03 DOI: 10.1080/00913367.2024.2402375
Mehmet Safa Çam, Fatih Çelik, Blend Ibrahim, David Gligor
{"title":"How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation","authors":"Mehmet Safa Çam, Fatih Çelik, Blend Ibrahim, David Gligor","doi":"10.1080/00913367.2024.2402375","DOIUrl":"https://doi.org/10.1080/00913367.2024.2402375","url":null,"abstract":"Advertising scholars have studied the persuasiveness of religious symbols in ads for more than two decades. However, the extent to which religious appeals influence attitudes and behavioral intenti...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2024-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142383733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Biometric Tools in a Computational Advertising Context: An Overview of Use and Application 计算广告背景下的生物识别工具：使用和应用概述
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-10-03 DOI: 10.1080/00913367.2024.2399657
Glenna L. Read, Steven Holiday, Jameson L. Hayes, Brian C. Britt
{"title":"Biometric Tools in a Computational Advertising Context: An Overview of Use and Application","authors":"Glenna L. Read, Steven Holiday, Jameson L. Hayes, Brian C. Britt","doi":"10.1080/00913367.2024.2399657","DOIUrl":"https://doi.org/10.1080/00913367.2024.2399657","url":null,"abstract":"Biometrics advertising research describes various measures of consumers’ physiological responses to advertising messages that often use computational methods to make inferences about consumers’ psy...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2024-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142430534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Data Quality Measures for Computational Research: Ensuring Informed Decisions with Emerging Data Sources 计算研究的数据质量措施：确保利用新兴数据源做出明智决策
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-10-03 DOI: 10.1080/00913367.2024.2403609
Edward C. Malthouse, Ewa Maslowska, Joanna Strycharz, Martin Block, Theo Araujo
{"title":"Data Quality Measures for Computational Research: Ensuring Informed Decisions with Emerging Data Sources","authors":"Edward C. Malthouse, Ewa Maslowska, Joanna Strycharz, Martin Block, Theo Araujo","doi":"10.1080/00913367.2024.2403609","DOIUrl":"https://doi.org/10.1080/00913367.2024.2403609","url":null,"abstract":"The proliferation of computational advertising (CA) and other technological developments in artificial intelligence have greatly expanded the types of data used in advertising research, thereby cre...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2024-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142448575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Depicting Humans, Animals, and Objects in Motion: The Effect of Implied Motion on Engagement and Persuasion in Advertising 描绘运动中的人、动物和物体：广告中隐含的运动对参与度和说服力的影响
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-09-17 DOI: 10.1080/00913367.2024.2393719
Fabienne Bünzli, Wibke Weber, Fitim Abdullahu, Helmut Grabner
{"title":"Depicting Humans, Animals, and Objects in Motion: The Effect of Implied Motion on Engagement and Persuasion in Advertising","authors":"Fabienne Bünzli, Wibke Weber, Fitim Abdullahu, Helmut Grabner","doi":"10.1080/00913367.2024.2393719","DOIUrl":"https://doi.org/10.1080/00913367.2024.2393719","url":null,"abstract":"Over the past several decades, visual imagery has become the dominant element in modern advertising. A common content strategy involves depicting humans, animals, or objects in the midst of motion....","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2024-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142306202","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI MADE 框架：使用生成式人工智能创建有效实验刺激的最佳实践
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-09-17 DOI: 10.1080/00913367.2024.2397777
Zeph M. C. van Berlo, Colin Campbell, Hilde A. M. Voorveld
{"title":"The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI","authors":"Zeph M. C. van Berlo, Colin Campbell, Hilde A. M. Voorveld","doi":"10.1080/00913367.2024.2397777","DOIUrl":"https://doi.org/10.1080/00913367.2024.2397777","url":null,"abstract":"This paper introduces the MADE (Mapping, Assembling, Demonstrating, Executing) framework, a comprehensive set of best practices for the ethical and effective use of generative artificial intelligen...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2024-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142321513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Virtual Influencers Versus Real Connections: Exploring the Phenomenon of Virtual Influencers 虚拟影响者与真实联系：探索虚拟影响者现象
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-09-13 DOI: 10.1080/00913367.2024.2393711
Mona Mrad, Zahy Ramadan, Zsófia Tóth, Lina Nasr, Sahar Karimi
{"title":"Virtual Influencers Versus Real Connections: Exploring the Phenomenon of Virtual Influencers","authors":"Mona Mrad, Zahy Ramadan, Zsófia Tóth, Lina Nasr, Sahar Karimi","doi":"10.1080/00913367.2024.2393711","DOIUrl":"https://doi.org/10.1080/00913367.2024.2393711","url":null,"abstract":"While growing is interest in the use of social media influencers in digital marketing campaigns, little is known about virtual influencers and their impact on consumers and brands. Virtual influenc...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2024-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142306204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
What Happens When Parents Find Violence Acceptable? A Case of Violent-Humorous Commercials Targeted at Children 当父母认为暴力可以接受时会发生什么？针对儿童的暴力幽默广告案例
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-09-11 DOI: 10.1080/00913367.2024.2393079
Akshaya Vijayalakshmi, Russell N. Laczniak
{"title":"What Happens When Parents Find Violence Acceptable? A Case of Violent-Humorous Commercials Targeted at Children","authors":"Akshaya Vijayalakshmi, Russell N. Laczniak","doi":"10.1080/00913367.2024.2393079","DOIUrl":"https://doi.org/10.1080/00913367.2024.2393079","url":null,"abstract":"We examine the influence of violent–humorous commercials on children and whether parental mediation can temper children’s aggressive responses to violent–humorous ads. We find that (a) violent–humo...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2024-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142306256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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