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Navigating Troubled Waters: A Tri-Country Study on Disaster Marketing Advertisements Post-Fukushima Wastewater Release 在混乱的水域航行：福岛污水排放后灾难营销广告的三国研究
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2026-03-16 DOI: 10.1080/00913367.2026.2638131
Hui Shi, Sophia Mueller-Bryson, Regina Jihea Ahn
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引用次数: 0
Model of Advertising Practitioner Scholarship (MAPS): A Scoping Review of Research on Advertising Practitioner Viewpoints 广告从业者奖学金模式（MAPS）：广告从业者观点研究的范围回顾
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2026-03-16 DOI: 10.1080/00913367.2026.2613887
Kasey Windels, Sara Champlin, Xiao Liang, Sarah Karl
{"title":"Model of Advertising Practitioner Scholarship (MAPS): A Scoping Review of Research on Advertising Practitioner Viewpoints","authors":"Kasey Windels, Sara Champlin, Xiao Liang, Sarah Karl","doi":"10.1080/00913367.2026.2613887","DOIUrl":"https://doi.org/10.1080/00913367.2026.2613887","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"59 1","pages":"1-22"},"PeriodicalIF":5.7,"publicationDate":"2026-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147465155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Advancing a Transformative Agenda Amid Institutional Complexity in Advertising: Introduction to Special Issue on New Challenges in Advertising–A Call for Transformation, Well-Being and Positive Social Change 在广告制度复杂性中推进变革议程：广告新挑战特刊导论——呼吁转型、福祉和积极的社会变革
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2026-03-16 DOI: 10.1080/00913367.2026.2617048
Linda Tuncay Zayer, Catherine A. Coleman, Shu-Chuan Chu, Verena Gruber
{"title":"Advancing a Transformative Agenda Amid Institutional Complexity in Advertising: Introduction to Special Issue on New Challenges in Advertising–A Call for Transformation, Well-Being and Positive Social Change","authors":"Linda Tuncay Zayer, Catherine A. Coleman, Shu-Chuan Chu, Verena Gruber","doi":"10.1080/00913367.2026.2617048","DOIUrl":"https://doi.org/10.1080/00913367.2026.2617048","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"1 1","pages":"1-7"},"PeriodicalIF":5.7,"publicationDate":"2026-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147465156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
In Memory of Dr. Herbert Jack Rotfeld 纪念赫伯特·杰克·罗特菲尔德医生
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2026-03-10 DOI: 10.1080/00913367.2026.2629782
Alyse R. Lancaster, Cynthia Morton Padovano
{"title":"In Memory of Dr. Herbert Jack Rotfeld","authors":"Alyse R. Lancaster, Cynthia Morton Padovano","doi":"10.1080/00913367.2026.2629782","DOIUrl":"https://doi.org/10.1080/00913367.2026.2629782","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"48 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2026-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147454386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Lend a “Hand!” Enhancing Charity Advertising Persuasiveness via Donor/Donee Hand Position, Hand Gesture, and Advertising Appeal 伸出援助之手！通过捐赠者/受赠人的手位、手势和广告吸引力来增强慈善广告的说服力
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2026-03-10 DOI: 10.1080/00913367.2026.2613894
Chun-Tuan Chang, Hsiao-Ching Lee, Zhao-Hong Cheng, Yu-Kang Lee, Yi-Jing Chen
{"title":"Lend a “Hand!” Enhancing Charity Advertising Persuasiveness via Donor/Donee Hand Position, Hand Gesture, and Advertising Appeal","authors":"Chun-Tuan Chang, Hsiao-Ching Lee, Zhao-Hong Cheng, Yu-Kang Lee, Yi-Jing Chen","doi":"10.1080/00913367.2026.2613894","DOIUrl":"https://doi.org/10.1080/00913367.2026.2613894","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"93 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2026-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147454387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Homophily in Transformative Advertising Research: An Acid Assault Perspective 同质性在变革性广告研究中的作用：一个酸袭的视角
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2026-01-26 DOI: 10.1080/00913367.2025.2607096
Shanjita Shawrin, Judith Fletcher-Brown, Karen Middleton, Sarah Turnbull
{"title":"The Role of Homophily in Transformative Advertising Research: An Acid Assault Perspective","authors":"Shanjita Shawrin, Judith Fletcher-Brown, Karen Middleton, Sarah Turnbull","doi":"10.1080/00913367.2025.2607096","DOIUrl":"https://doi.org/10.1080/00913367.2025.2607096","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"44 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2026-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146072189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Simple is Eco-Friendly but Complex is Effective: Inferences from Visual Complexity in Package Design 简单是环保的，复杂是有效的：包装设计中视觉复杂性的推论
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2025-12-11 DOI: 10.1080/00913367.2025.2593659
Soo Yon Ryu, Felipe M. Affonso, Aner Sela
{"title":"Simple is Eco-Friendly but Complex is Effective: Inferences from Visual Complexity in Package Design","authors":"Soo Yon Ryu, Felipe M. Affonso, Aner Sela","doi":"10.1080/00913367.2025.2593659","DOIUrl":"https://doi.org/10.1080/00913367.2025.2593659","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"170 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145752863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
From Toddler to Teen: A Virtual Influencer’s Bit to Byte Growing-up Narrative Effect on Ad Engagement and Consumer Perceptions and Brand Choice Behavior 从蹒跚学步到青少年：虚拟网红对广告参与、消费者认知和品牌选择行为的成长叙事效应
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2025-10-27 DOI: 10.1080/00913367.2025.2562860
Matthew S. Eastin, Jeongmin Ham, Sitan Li, Hyunji Kim
{"title":"From Toddler to Teen: A Virtual Influencer’s Bit to Byte Growing-up Narrative Effect on Ad Engagement and Consumer Perceptions and Brand Choice Behavior","authors":"Matthew S. Eastin, Jeongmin Ham, Sitan Li, Hyunji Kim","doi":"10.1080/00913367.2025.2562860","DOIUrl":"https://doi.org/10.1080/00913367.2025.2562860","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"27 1","pages":"1-19"},"PeriodicalIF":5.7,"publicationDate":"2025-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145397725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Introduction to Special Issue on Contributions of Biometrics to Advertising Research 生物识别技术对广告研究的贡献特刊导论
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2025-10-23 DOI: 10.1080/00913367.2025.2556096
Robert F. Potter, Glenna L. Read, Steven Bellman
{"title":"Introduction to Special Issue on Contributions of Biometrics to Advertising Research","authors":"Robert F. Potter, Glenna L. Read, Steven Bellman","doi":"10.1080/00913367.2025.2556096","DOIUrl":"https://doi.org/10.1080/00913367.2025.2556096","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"74 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145382334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Sugar Crash: Effects of Health Warning Labels on Consumers’ Sugar-Sweetened Beverage Beliefs and Purchase Intentions 糖崩溃：健康警告标签对消费者含糖饮料信念和购买意愿的影响
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2025-10-23 DOI: 10.1080/00913367.2025.2565775
Benjamin Phifer, Elizabeth Howlett
{"title":"Sugar Crash: Effects of Health Warning Labels on Consumers’ Sugar-Sweetened Beverage Beliefs and Purchase Intentions","authors":"Benjamin Phifer, Elizabeth Howlett","doi":"10.1080/00913367.2025.2565775","DOIUrl":"https://doi.org/10.1080/00913367.2025.2565775","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"3 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145382335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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