发布求助
文献互助 智能选刊 最新文献

Journal of Advertising最新文献

筛选
英文 中文
Disability Perspectives on Biometric Research in Advertising 残障视角下的广告生物识别研究
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2025-07-30 DOI: 10.1080/00913367.2025.2536066
Edward Timke
{"title":"Disability Perspectives on Biometric Research in Advertising","authors":"Edward Timke","doi":"10.1080/00913367.2025.2536066","DOIUrl":"https://doi.org/10.1080/00913367.2025.2536066","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"43 1","pages":"1-17"},"PeriodicalIF":5.7,"publicationDate":"2025-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144748219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Eye-Tracking Research in Advertising Scholarship: A Review and Practical Guide 广告学术中的眼动追踪研究：回顾与实践指南
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2025-07-28 DOI: 10.1080/00913367.2025.2528215
Claire M. Segijn
{"title":"Eye-Tracking Research in Advertising Scholarship: A Review and Practical Guide","authors":"Claire M. Segijn","doi":"10.1080/00913367.2025.2528215","DOIUrl":"https://doi.org/10.1080/00913367.2025.2528215","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"23 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144715560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Measuring Gaining and Holding Attention to Social Media Ads with Viewport Logging: A Validation Study Using Mobile Eye-Tracking 利用视口记录测量社交媒体广告获得和保持注意力：一项使用移动眼动追踪的验证研究
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2025-07-21 DOI: 10.1080/00913367.2025.2524186
Daniel Bruns, Julian Felix Kopka, Lennart Borgmann, Steffen Prior, Tobias Langner
{"title":"Measuring Gaining and Holding Attention to Social Media Ads with Viewport Logging: A Validation Study Using Mobile Eye-Tracking","authors":"Daniel Bruns, Julian Felix Kopka, Lennart Borgmann, Steffen Prior, Tobias Langner","doi":"10.1080/00913367.2025.2524186","DOIUrl":"https://doi.org/10.1080/00913367.2025.2524186","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"3 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144669803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Multimodal Physiological Responses Predict Advertisement Effectiveness 多模态生理反应预测广告效果
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2025-07-15 DOI: 10.1080/00913367.2025.2524185
Jingjing Han, Yuqian Ni, Mary Jean Amon, Aaron Necaise, Mimi Han, Minkyo Lee
{"title":"Multimodal Physiological Responses Predict Advertisement Effectiveness","authors":"Jingjing Han, Yuqian Ni, Mary Jean Amon, Aaron Necaise, Mimi Han, Minkyo Lee","doi":"10.1080/00913367.2025.2524185","DOIUrl":"https://doi.org/10.1080/00913367.2025.2524185","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"37 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144640033","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
“What Can the Heart Tell Us About Thinking?” A Three-Decade Review of Heart Rate Measurement and Its Future Applications to Advertising Research “关于思考，心脏能告诉我们什么？”心率测量的三十年回顾及其在广告研究中的应用
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2025-06-27 DOI: 10.1080/00913367.2025.2515905
Russell B. Clayton, Jessica G. Myrick
{"title":"“What Can the Heart Tell Us About Thinking?” A Three-Decade Review of Heart Rate Measurement and Its Future Applications to Advertising Research","authors":"Russell B. Clayton, Jessica G. Myrick","doi":"10.1080/00913367.2025.2515905","DOIUrl":"https://doi.org/10.1080/00913367.2025.2515905","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"18 1","pages":"1-16"},"PeriodicalIF":5.7,"publicationDate":"2025-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144513275","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Can Blockchain-Based Authenticity Disclosures Increase Consumer Trust in Online Advertising? 基于区块链的真实性披露能否增加消费者对在线广告的信任？
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2025-06-26 DOI: 10.1080/00913367.2025.2510233
Dasha Antsipava, Eva A. van Reijmersdal, Joanna Strycharz, Guda van Noort
{"title":"Can Blockchain-Based Authenticity Disclosures Increase Consumer Trust in Online Advertising?","authors":"Dasha Antsipava, Eva A. van Reijmersdal, Joanna Strycharz, Guda van Noort","doi":"10.1080/00913367.2025.2510233","DOIUrl":"https://doi.org/10.1080/00913367.2025.2510233","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"7 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144513374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Lonely Mind: Unraveling Consumer Reactions to Ads of Ordinary and Extraordinary Experiences 孤独的心灵：揭示消费者对普通和非凡体验广告的反应
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2025-06-26 DOI: 10.1080/00913367.2025.2518540
Nuoya Chen, Fang-Chi Lu, Jinfeng (Jenny) Jiao, Xiucheng Fan
{"title":"The Lonely Mind: Unraveling Consumer Reactions to Ads of Ordinary and Extraordinary Experiences","authors":"Nuoya Chen, Fang-Chi Lu, Jinfeng (Jenny) Jiao, Xiucheng Fan","doi":"10.1080/00913367.2025.2518540","DOIUrl":"https://doi.org/10.1080/00913367.2025.2518540","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"46 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144513320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Binge-Watching and Advertising Reactance: The Moderating Roles of Ad Position and Ad Congruence 刷屏与广告抗拒：广告位置与广告一致性的调节作用
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2025-06-18 DOI: 10.1080/00913367.2025.2511188
Lianlian Song, Tingting Wang, Shanji Yao, Qiuxiang Zhang, Geoffrey Kwok Fai Tso
{"title":"Binge-Watching and Advertising Reactance: The Moderating Roles of Ad Position and Ad Congruence","authors":"Lianlian Song, Tingting Wang, Shanji Yao, Qiuxiang Zhang, Geoffrey Kwok Fai Tso","doi":"10.1080/00913367.2025.2511188","DOIUrl":"https://doi.org/10.1080/00913367.2025.2511188","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"30 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144320182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Sharing the Spotlight: Understanding Consumer Response to Joint Advertising 分享焦点：了解消费者对联合广告的反应
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2025-06-12 DOI: 10.1080/00913367.2025.2510232
Brittney C. Bauer, Clark D. Johnson
{"title":"Sharing the Spotlight: Understanding Consumer Response to Joint Advertising","authors":"Brittney C. Bauer, Clark D. Johnson","doi":"10.1080/00913367.2025.2510232","DOIUrl":"https://doi.org/10.1080/00913367.2025.2510232","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"124 19 1","pages":"1-22"},"PeriodicalIF":5.7,"publicationDate":"2025-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144290223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Neural Mechanisms of Memory Formation for Tailored Messages: A Neuroimaging Study 定制信息记忆形成的神经机制：一项神经影像学研究
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2025-05-27 DOI: 10.1080/00913367.2025.2499446
Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, Lucia Porcu, Ismet Özer
{"title":"Neural Mechanisms of Memory Formation for Tailored Messages: A Neuroimaging Study","authors":"Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, Lucia Porcu, Ismet Özer","doi":"10.1080/00913367.2025.2499446","DOIUrl":"https://doi.org/10.1080/00913367.2025.2499446","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"173 2 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144193956","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：604180095
Book学术官方微信