Journal of Advertising

The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.

《Journal of Advertising》是致力于广告理论发展及其与实践关系的首要期刊。所有与各类广告相关的研究都将考虑出版。这包括广告效果、广告伦理、全球广告问题和方法问题,以及广告的经济、政治、社会和环境方面。该杂志的主要目的是提供一个可以表达广告想法的公共论坛。该杂志最近报道的其他感兴趣的主题包括广告效果评估、广告道德以及与广告相关的全球问题。