发布求助
文献互助 智能选刊 最新文献

Journal of Advertising最新文献

筛选
英文 中文
Computational Methods for Improving the Observability of Platform-Based Advertising 提高平台型广告可观察性的计算方法
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-09-11 DOI: 10.1080/00913367.2024.2394156
Daniel Angus, Lauren Hayden, Abdul Karim Obeid, Xue Ying Tan, Nicholas Carah, Jean Burgess, Christine Parker, Mark Andrejevic, Robbie Fordyce, Loup Cellard, Julian Bagnara
{"title":"Computational Methods for Improving the Observability of Platform-Based Advertising","authors":"Daniel Angus, Lauren Hayden, Abdul Karim Obeid, Xue Ying Tan, Nicholas Carah, Jean Burgess, Christine Parker, Mark Andrejevic, Robbie Fordyce, Loup Cellard, Julian Bagnara","doi":"10.1080/00913367.2024.2394156","DOIUrl":"https://doi.org/10.1080/00913367.2024.2394156","url":null,"abstract":"The advertising ecosystem has been progressively reshaped by computational advertising models facilitated and controlled by digital media platforms. Meta and Alphabet, two of the dominant players i...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2024-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142321514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Advertising in Freemium Services: Lack of Control and Intrusion as the Price Consumers Pay 免费服务中的广告：消费者付出的代价是缺乏控制和入侵
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-09-11 DOI: 10.1080/00913367.2024.2393078
Aimee Riedel, Rory Mulcahy, Amanda Beatson, Clinton Weeks
{"title":"Advertising in Freemium Services: Lack of Control and Intrusion as the Price Consumers Pay","authors":"Aimee Riedel, Rory Mulcahy, Amanda Beatson, Clinton Weeks","doi":"10.1080/00913367.2024.2393078","DOIUrl":"https://doi.org/10.1080/00913367.2024.2393078","url":null,"abstract":"Freemium services such as music streaming, video sharing, and mobile games are often supported using advertisements, whereby consumer attention to these advertisements can be considered a proxy for...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2024-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142171325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Countering Search Ad Avoidance: How Political Orientation Affects Trust in Search Advertising 应对搜索广告规避：政治取向如何影响搜索广告信任度
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-09-09 DOI: 10.1080/00913367.2024.2393708
Alexander Davidson
{"title":"Countering Search Ad Avoidance: How Political Orientation Affects Trust in Search Advertising","authors":"Alexander Davidson","doi":"10.1080/00913367.2024.2393708","DOIUrl":"https://doi.org/10.1080/00913367.2024.2393708","url":null,"abstract":"Search advertising involves the purchasing of an ad’s position at the top of a search engine results page and accounts for more than 40% of all digital ad spending in the United States. Nevertheles...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2024-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142160520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
When Social Media Gets Political: How Message–Platform Match Affects Consumer Responses to Brand Activism Advertising 当社交媒体变得政治化：信息-平台匹配如何影响消费者对品牌激进主义广告的反应
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-05-20 DOI: 10.1080/00913367.2024.2347271
Xuan Zhou, Chen Lou, Xun (Irene) Huang
{"title":"When Social Media Gets Political: How Message–Platform Match Affects Consumer Responses to Brand Activism Advertising","authors":"Xuan Zhou, Chen Lou, Xun (Irene) Huang","doi":"10.1080/00913367.2024.2347271","DOIUrl":"https://doi.org/10.1080/00913367.2024.2347271","url":null,"abstract":"Social media has sparked a surge in online activism and sociopolitical movements. Numerous companies have also launched brand activism advertising campaigns to voice their stances on sociopolitical...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2024-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141098052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Gender and Advertising: A 50-Year Bibliometric Analysis 性别与广告：50 年文献计量分析
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-05-13 DOI: 10.1080/00913367.2024.2343291
Gülten Adalı, Fatma Yardibi, Şükrü Aydın, Ayşad Güdekli, Emel Aksoy, Sibel Hoştut
{"title":"Gender and Advertising: A 50-Year Bibliometric Analysis","authors":"Gülten Adalı, Fatma Yardibi, Şükrü Aydın, Ayşad Güdekli, Emel Aksoy, Sibel Hoştut","doi":"10.1080/00913367.2024.2343291","DOIUrl":"https://doi.org/10.1080/00913367.2024.2343291","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140983056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness 心理距离在增强与身份相关的品牌意识中的作用
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-05-08 DOI: 10.1080/00913367.2024.2343287
Scott Connors, Katie Spangenberg
{"title":"The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness","authors":"Scott Connors, Katie Spangenberg","doi":"10.1080/00913367.2024.2343287","DOIUrl":"https://doi.org/10.1080/00913367.2024.2343287","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2024-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141001934","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Beyond Affect Transfer: Attribute Associations in Video-Game Brand Placements and Their Impact on Brand Attitudes 超越情感转移：视频游戏品牌植入中的属性关联及其对品牌态度的影响
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-04-26 DOI: 10.1080/00913367.2024.2337428
Moritz Ingendahl, Leon Brückner, Tobias Vogel
{"title":"Beyond Affect Transfer: Attribute Associations in Video-Game Brand Placements and Their Impact on Brand Attitudes","authors":"Moritz Ingendahl, Leon Brückner, Tobias Vogel","doi":"10.1080/00913367.2024.2337428","DOIUrl":"https://doi.org/10.1080/00913367.2024.2337428","url":null,"abstract":"Brand placements are omnipresent in video games. However, when and how they influence players’ brand attitudes is still insufficiently understood. Whereas previous research argued that positive aff...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2024-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140910690","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition 品牌之战品牌依恋可抵御广告重复的负面影响
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-04-19 DOI: 10.1080/00913367.2024.2328585
Nelson B. Amaral, Joseph P. Redden
{"title":"Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition","authors":"Nelson B. Amaral, Joseph P. Redden","doi":"10.1080/00913367.2024.2328585","DOIUrl":"https://doi.org/10.1080/00913367.2024.2328585","url":null,"abstract":"Substantial research has shown the negative effects of repeated ad exposures. The present research contributes to this literature by introducing an important moderator: personal attachment to the b...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2024-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140622893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Puzzle Pictures: A Study on Reversible Figures in Advertising 拼图：广告中的可逆图形研究
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-04-09 DOI: 10.1080/00913367.2023.2288832
Praggyan (Pam) Mohanty
{"title":"Puzzle Pictures: A Study on Reversible Figures in Advertising","authors":"Praggyan (Pam) Mohanty","doi":"10.1080/00913367.2023.2288832","DOIUrl":"https://doi.org/10.1080/00913367.2023.2288832","url":null,"abstract":"Reversible figures have fascinated researchers in the psychological sciences since the 1800s, and these investigators have generated a massive amount of information on the psychological underpinnin...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2024-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140542139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective 骄傲还是彩虹？从利益相关者的角度探讨 LGBTQ+ 广告
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-04-02 DOI: 10.1080/00913367.2024.2317147
Tiziana Schopper, Anna Berbers, Lukas Vogelgsang
{"title":"Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective","authors":"Tiziana Schopper, Anna Berbers, Lukas Vogelgsang","doi":"10.1080/00913367.2024.2317147","DOIUrl":"https://doi.org/10.1080/00913367.2024.2317147","url":null,"abstract":"Brands increasingly address social inequalities by means of advertising. Inclusive advertising can, however, damage brands if consumers suspect insincere and extrinsic motivations. For instance, ma...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140533258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
首页 上一页 下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信