发布求助
文献互助 智能选刊 最新文献

Journal of Advertising最新文献

筛选
英文 中文
Advertising in Freemium Services: Lack of Control and Intrusion as the Price Consumers Pay 免费服务中的广告：消费者付出的代价是缺乏控制和入侵
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-09-11 DOI: 10.1080/00913367.2024.2393078
Aimee Riedel, Rory Mulcahy, Amanda Beatson, Clinton Weeks
{"title":"Advertising in Freemium Services: Lack of Control and Intrusion as the Price Consumers Pay","authors":"Aimee Riedel, Rory Mulcahy, Amanda Beatson, Clinton Weeks","doi":"10.1080/00913367.2024.2393078","DOIUrl":"https://doi.org/10.1080/00913367.2024.2393078","url":null,"abstract":"Freemium services such as music streaming, video sharing, and mobile games are often supported using advertisements, whereby consumer attention to these advertisements can be considered a proxy for...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"17 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142171325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Computational Methods for Improving the Observability of Platform-Based Advertising 提高平台型广告可观察性的计算方法
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-09-11 DOI: 10.1080/00913367.2024.2394156
Daniel Angus, Lauren Hayden, Abdul Karim Obeid, Xue Ying Tan, Nicholas Carah, Jean Burgess, Christine Parker, Mark Andrejevic, Robbie Fordyce, Loup Cellard, Julian Bagnara
{"title":"Computational Methods for Improving the Observability of Platform-Based Advertising","authors":"Daniel Angus, Lauren Hayden, Abdul Karim Obeid, Xue Ying Tan, Nicholas Carah, Jean Burgess, Christine Parker, Mark Andrejevic, Robbie Fordyce, Loup Cellard, Julian Bagnara","doi":"10.1080/00913367.2024.2394156","DOIUrl":"https://doi.org/10.1080/00913367.2024.2394156","url":null,"abstract":"The advertising ecosystem has been progressively reshaped by computational advertising models facilitated and controlled by digital media platforms. Meta and Alphabet, two of the dominant players i...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"36 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142321514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Countering Search Ad Avoidance: How Political Orientation Affects Trust in Search Advertising 应对搜索广告规避：政治取向如何影响搜索广告信任度
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-09-09 DOI: 10.1080/00913367.2024.2393708
Alexander Davidson
{"title":"Countering Search Ad Avoidance: How Political Orientation Affects Trust in Search Advertising","authors":"Alexander Davidson","doi":"10.1080/00913367.2024.2393708","DOIUrl":"https://doi.org/10.1080/00913367.2024.2393708","url":null,"abstract":"Search advertising involves the purchasing of an ad’s position at the top of a search engine results page and accounts for more than 40% of all digital ad spending in the United States. Nevertheles...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"9 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142160520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
When Social Media Gets Political: How Message–Platform Match Affects Consumer Responses to Brand Activism Advertising 当社交媒体变得政治化：信息-平台匹配如何影响消费者对品牌激进主义广告的反应
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-05-20 DOI: 10.1080/00913367.2024.2347271
Xuan Zhou, Chen Lou, Xun (Irene) Huang
{"title":"When Social Media Gets Political: How Message–Platform Match Affects Consumer Responses to Brand Activism Advertising","authors":"Xuan Zhou, Chen Lou, Xun (Irene) Huang","doi":"10.1080/00913367.2024.2347271","DOIUrl":"https://doi.org/10.1080/00913367.2024.2347271","url":null,"abstract":"Social media has sparked a surge in online activism and sociopolitical movements. Numerous companies have also launched brand activism advertising campaigns to voice their stances on sociopolitical...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"44 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141098052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Beyond Affect Transfer: Attribute Associations in Video-Game Brand Placements and Their Impact on Brand Attitudes 超越情感转移：视频游戏品牌植入中的属性关联及其对品牌态度的影响
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-04-26 DOI: 10.1080/00913367.2024.2337428
Moritz Ingendahl, Leon Brückner, Tobias Vogel
{"title":"Beyond Affect Transfer: Attribute Associations in Video-Game Brand Placements and Their Impact on Brand Attitudes","authors":"Moritz Ingendahl, Leon Brückner, Tobias Vogel","doi":"10.1080/00913367.2024.2337428","DOIUrl":"https://doi.org/10.1080/00913367.2024.2337428","url":null,"abstract":"Brand placements are omnipresent in video games. However, when and how they influence players’ brand attitudes is still insufficiently understood. Whereas previous research argued that positive aff...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"43 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140910690","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition 品牌之战品牌依恋可抵御广告重复的负面影响
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-04-19 DOI: 10.1080/00913367.2024.2328585
Nelson B. Amaral, Joseph P. Redden
{"title":"Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition","authors":"Nelson B. Amaral, Joseph P. Redden","doi":"10.1080/00913367.2024.2328585","DOIUrl":"https://doi.org/10.1080/00913367.2024.2328585","url":null,"abstract":"Substantial research has shown the negative effects of repeated ad exposures. The present research contributes to this literature by introducing an important moderator: personal attachment to the b...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"8 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140622893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Puzzle Pictures: A Study on Reversible Figures in Advertising 拼图：广告中的可逆图形研究
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-04-09 DOI: 10.1080/00913367.2023.2288832
Praggyan (Pam) Mohanty
{"title":"Puzzle Pictures: A Study on Reversible Figures in Advertising","authors":"Praggyan (Pam) Mohanty","doi":"10.1080/00913367.2023.2288832","DOIUrl":"https://doi.org/10.1080/00913367.2023.2288832","url":null,"abstract":"Reversible figures have fascinated researchers in the psychological sciences since the 1800s, and these investigators have generated a massive amount of information on the psychological underpinnin...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"264 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140542139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective 骄傲还是彩虹？从利益相关者的角度探讨 LGBTQ+ 广告
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-04-02 DOI: 10.1080/00913367.2024.2317147
Tiziana Schopper, Anna Berbers, Lukas Vogelgsang
{"title":"Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective","authors":"Tiziana Schopper, Anna Berbers, Lukas Vogelgsang","doi":"10.1080/00913367.2024.2317147","DOIUrl":"https://doi.org/10.1080/00913367.2024.2317147","url":null,"abstract":"Brands increasingly address social inequalities by means of advertising. Inclusive advertising can, however, damage brands if consumers suspect insincere and extrinsic motivations. For instance, ma...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"78 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140533258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience 心灵沉浸：策划令人敬畏的体验，提高品牌显著性
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-03-21 DOI: 10.1080/00913367.2024.2325144
Amy Errmann
{"title":"Mindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience","authors":"Amy Errmann","doi":"10.1080/00913367.2024.2325144","DOIUrl":"https://doi.org/10.1080/00913367.2024.2325144","url":null,"abstract":"Mindfulness is gaining traction as an advertising tactic to boost audience engagement. Despite this, existing research provides limited insight into the impact of advertisements with integrated min...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"11 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140198168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective 向消费者披露人工智能在广告中的参与：任务依赖性视角
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-03-12 DOI: 10.1080/00913367.2024.2309929
Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen
{"title":"Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective","authors":"Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen","doi":"10.1080/00913367.2024.2309929","DOIUrl":"https://doi.org/10.1080/00913367.2024.2309929","url":null,"abstract":"The use of artificial intelligence (AI) in the advertising industry is widespread, yet there is no consensus on whether consumers should be informed of AI’s involvement in ad placement and ad creat...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"14 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140135545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
首页 上一页 下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信