用于广告研究图像分析的计算机视觉模型

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2024-10-29 DOI:10.1080/00913367.2024.2407644

Hairong Li, Nan Zhang

引用次数: 0

摘要

本研究介绍了广告研究中用于图像分析的计算机视觉模型。它回顾了社会科学和计算机科学方面的文献，并确定了三个类别和九种类型...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Computer Vision Models for Image Analysis in Advertising Research

This study introduces computer vision models for image analysis in advertising research. It reviews the literature in social science and computer science and identifies three categories and nine ty...

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.