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A Meta-Analysis of the Antecedents and Consequences of Advertising Value 广告价值前因后果的元分析
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-03-05 DOI: 10.1080/00913367.2024.2309923
Guoquan Ye, Xin Guan, Liselot Hudders, Yi Xiao, Jingyu Li
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引用次数: 0
Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers 讲述视觉故事的叙述、表演和共鸣：图像如何传递观众的系统回顾
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-02-20 DOI: 10.1080/00913367.2024.2309921
Olesia Nikulina, Allard C. R. van Riel, Jos G. A. M. Lemmink, Dhruv Grewal, Martin Wetzels
{"title":"Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers","authors":"Olesia Nikulina, Allard C. R. van Riel, Jos G. A. M. Lemmink, Dhruv Grewal, Martin Wetzels","doi":"10.1080/00913367.2024.2309921","DOIUrl":"https://doi.org/10.1080/00913367.2024.2309921","url":null,"abstract":"Marketers today are increasingly using storytelling to engage their audiences. However, the design of narrative visuals is often inspired by a text-centric understanding of narratives. Despite the ...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"52 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139915990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent 用真相欺骗消费者：广告中的相对差异声明与操纵意图推断
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-02-12 DOI: 10.1080/00913367.2024.2306401
Robert Madrigal, Catherine Anne Armstrong Soule, Jesse King
{"title":"Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent","authors":"Robert Madrigal, Catherine Anne Armstrong Soule, Jesse King","doi":"10.1080/00913367.2024.2306401","DOIUrl":"https://doi.org/10.1080/00913367.2024.2306401","url":null,"abstract":"Advertisements often feature numeric claims comparing risks associated with one alternative (e.g., control) to another (treatment). Differences may be expressed in either absolute (Modified Rate − ...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"67 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139733774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement 完美不完美：社交媒体中的人体正面广告如何促进消费者参与
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-02-12 DOI: 10.1080/00913367.2024.2306422
Debashree Roy Bhattacharjee, Debasis Pradhan, Abhisek Kuanr, Neeru Malhotra
{"title":"Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement","authors":"Debashree Roy Bhattacharjee, Debasis Pradhan, Abhisek Kuanr, Neeru Malhotra","doi":"10.1080/00913367.2024.2306422","DOIUrl":"https://doi.org/10.1080/00913367.2024.2306422","url":null,"abstract":"While brands are working to break down beauty stereotypes and employing body-positive advertisements to foster consumer engagement, empirical research on the influence of body-positive advertisemen...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"6 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139739663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures 不真实信息的真实写照：深度伪造广告和不同类型披露的影响
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-02-07 DOI: 10.1080/00913367.2024.2306415
Malgorzata (Mags) Karpinska-Krakowiak, Martin Eisend
{"title":"Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures","authors":"Malgorzata (Mags) Karpinska-Krakowiak, Martin Eisend","doi":"10.1080/00913367.2024.2306415","DOIUrl":"https://doi.org/10.1080/00913367.2024.2306415","url":null,"abstract":"A deepfake is a realistic portrayal of untrue information (i.e., it realistically depicts individuals who were not originally present in a given footage). A deepfaked ad has the potential to mislea...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"32 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139750389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models 客户对广告中种族构成的推断：单种族模式与跨种族模式的比较
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-01-31 DOI: 10.1080/00913367.2023.2291475
Kelly Cowart, Zhihao Yu, Aihui Ding
{"title":"Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models","authors":"Kelly Cowart, Zhihao Yu, Aihui Ding","doi":"10.1080/00913367.2023.2291475","DOIUrl":"https://doi.org/10.1080/00913367.2023.2291475","url":null,"abstract":"Across four experiments, we use correspondent inference theory to explain customer inferences about organizational inclusiveness and ulterior motive following exposure to monoracial (same race) or ...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"80 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139695946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Agent of Your Own Destiny: How Neoliberal Discourses Permeate Award-Winning Public Service Announcements 自己命运的代理人：新自由主义话语如何渗透获奖公益广告
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-01-08 DOI: 10.1080/00913367.2023.2291474
Kasey Windels, Sophia Mueller, Xiaofan Wei, Huan Chen
{"title":"Agent of Your Own Destiny: How Neoliberal Discourses Permeate Award-Winning Public Service Announcements","authors":"Kasey Windels, Sophia Mueller, Xiaofan Wei, Huan Chen","doi":"10.1080/00913367.2023.2291474","DOIUrl":"https://doi.org/10.1080/00913367.2023.2291474","url":null,"abstract":"Public service announcements (PSAs) are messages disseminated by governments and nonprofits to serve the public interest. In emphasizing social good, PSAs should be less likely to employ neoliberal...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"55 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139407343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective 消费者言论行为在品牌激进主义中的作用：变革性广告视角
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-01-02 DOI: 10.1080/00913367.2023.2288828
Judith Fletcher-Brown, Karen Middleton, Helen Thompson-Whiteside, Sarah Turnbull, Annamaria Tuan, Linda D. Hollebeek
{"title":"The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective","authors":"Judith Fletcher-Brown, Karen Middleton, Helen Thompson-Whiteside, Sarah Turnbull, Annamaria Tuan, Linda D. Hollebeek","doi":"10.1080/00913367.2023.2288828","DOIUrl":"https://doi.org/10.1080/00913367.2023.2288828","url":null,"abstract":"Transformative advertising research (TAR) suggests examining advertising’s transformational possibilities via the interactions between institutional actors at each marketing level to gauge its effe...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"23 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139110408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
#Sponsored: A Systematic Literature Review and Theoretical Framework of Gambling Sponsorship Research #Sponsored：赌博赞助研究的系统文献综述和理论框架
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-01-02 DOI: 10.1080/00913367.2023.2288829
Steffi De Jans, Liselot Hudders, Bram Constandt
{"title":"#Sponsored: A Systematic Literature Review and Theoretical Framework of Gambling Sponsorship Research","authors":"Steffi De Jans, Liselot Hudders, Bram Constandt","doi":"10.1080/00913367.2023.2288829","DOIUrl":"https://doi.org/10.1080/00913367.2023.2288829","url":null,"abstract":"This systematic review of research on gambling sponsorship provides insight into the current state of the art of gambling sponsorship research, a theoretical framework for understanding the mechani...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"29 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139076931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations 向竞争对手伸出援手：社交媒体上的品牌互助如何影响消费者评价
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-12-27 DOI: 10.1080/00913367.2023.2288827
Yicong Zhang, Xueyao Zhang
{"title":"Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations","authors":"Yicong Zhang, Xueyao Zhang","doi":"10.1080/00913367.2023.2288827","DOIUrl":"https://doi.org/10.1080/00913367.2023.2288827","url":null,"abstract":"Brand-to-brand help on social media is an unexplored branding strategy and a novel corporate social responsibility (CSR) behavior. The research is based on the framework of communion and agency, wh...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"461 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139061463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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