MADE 框架：使用生成式人工智能创建有效实验刺激的最佳实践

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2024-09-17 DOI:10.1080/00913367.2024.2397777

Zeph M. C. van Berlo, Colin Campbell, Hilde A. M. Voorveld

引用次数: 0

摘要

本文介绍了 MADE（映射、组装、演示、执行）框架，这是一套全面的最佳实践，用于道德和有效地使用生成式人工智能。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI

This paper introduces the MADE (Mapping, Assembling, Demonstrating, Executing) framework, a comprehensive set of best practices for the ethical and effective use of generative artificial intelligen...

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.