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当父母认为暴力可以接受时会发生什么？针对儿童的暴力幽默广告案例

IF 5.4 2区 管理学 Q1 BUSINESS
Journal of Advertising Pub Date : 2024-09-11 DOI:10.1080/00913367.2024.2393079
Akshaya Vijayalakshmi, Russell N. Laczniak
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引用次数: 0

摘要

我们研究了暴力-幽默广告对儿童的影响，以及父母的调解是否能缓和儿童对暴力-幽默广告的攻击性反应。我们发现：(a) 暴力...
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What Happens When Parents Find Violence Acceptable? A Case of Violent-Humorous Commercials Targeted at Children
We examine the influence of violent–humorous commercials on children and whether parental mediation can temper children’s aggressive responses to violent–humorous ads. We find that (a) violent–humo...
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来源期刊
Journal of Advertising
Journal of Advertising Multiple-
CiteScore
11.20
自引率
10.50%
发文量
55
期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.
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