Journal of Advertising最新文献

{"title":"#Sponsored: A Systematic Literature Review and Theoretical Framework of Gambling Sponsorship Research","authors":"Steffi De Jans, Liselot Hudders, Bram Constandt","doi":"10.1080/00913367.2023.2288829","DOIUrl":"https://doi.org/10.1080/00913367.2023.2288829","url":null,"abstract":"This systematic review of research on gambling sponsorship provides insight into the current state of the art of gambling sponsorship research, a theoretical framework for understanding the mechani...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139076931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations","authors":"Yicong Zhang, Xueyao Zhang","doi":"10.1080/00913367.2023.2288827","DOIUrl":"https://doi.org/10.1080/00913367.2023.2288827","url":null,"abstract":"Brand-to-brand help on social media is an unexplored branding strategy and a novel corporate social responsibility (CSR) behavior. The research is based on the framework of communion and agency, wh...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2023-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139061463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Looking Up or Down? The Effects of Camera Angle on Evaluations of Anthropomorphized Products in Advertisements","authors":"Changchun Xuan, Rui Chen, Shengdong Lin, Hanyun Huang","doi":"10.1080/00913367.2023.2282998","DOIUrl":"https://doi.org/10.1080/00913367.2023.2282998","url":null,"abstract":"Advertisements make use of specific camera angles when they portray products. In this study, the results of four experiments, including one field experiment, revealed that camera angles convey dive...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138658177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Who Is Targeting Me? Privacy Perceptions of and Responses to Commercial and Political Targeted Advertising on Social Media","authors":"Yannic Meier, Anne Oeldorf-Hirsch, Nicole C. Krämer","doi":"10.1080/00913367.2023.2275776","DOIUrl":"https://doi.org/10.1080/00913367.2023.2275776","url":null,"abstract":"Social media users are frequently targeted by commercial and political advertisements, which many perceive as a privacy threat. Although commercial and political targeting intend to influence users...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138658168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Is It Greenwashing? Environmental Compensation Claims in Advertising, Perceived Greenwashing, Political Consumerism, and Brand Outcomes","authors":"Ariadne Neureiter, Marlis Stubenvoll, Jörg Matthes","doi":"10.1080/00913367.2023.2268718","DOIUrl":"https://doi.org/10.1080/00913367.2023.2268718","url":null,"abstract":"Companies increasingly employ environmental compensation claims in their advertisements. This practice, however, has been criticized as being a form of greenwashing. In two studies, we examined ass...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2023-11-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138449828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements","authors":"Matthias Glaser, Heribert Reisinger, Arnd Florack","doi":"10.1080/00913367.2023.2275773","DOIUrl":"https://doi.org/10.1080/00913367.2023.2275773","url":null,"abstract":"Narrative video ads often use either celebrities or unknown actors to engage consumers and convey their messages. Although research suggests that celebrities (versus unknown actors) may enhance the...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2023-11-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138455126","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Yes, I Will Say Something: How Humor Influences Intention to Intervene and How Social Marketing Can Help!","authors":"Janine L. Williams, Ann-Marie Kennedy, Nicholas Ashill","doi":"10.1080/00913367.2023.2268682","DOIUrl":"https://doi.org/10.1080/00913367.2023.2268682","url":null,"abstract":"Problematic and risky behaviors such as drunk driving, drug taking, and binge drinking are often undertaken in social situations where a bystander could intervene. To date, research has examined ne...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2023-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138297654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Through the Partisan Looking Glass: Evidence of Asymmetric Credibility and Persuasion Effects of Unverified Negative Brand Information on Social Media","authors":"Niek Althuizen","doi":"10.1080/00913367.2023.2261027","DOIUrl":"https://doi.org/10.1080/00913367.2023.2261027","url":null,"abstract":"AbstractOnline disinformation often plays to partisan identities to grab attention and elicit strong reactions in polarized societies. In this research note, the perceived credibility and persuasiveness of unverified negative information about brands posted on social media and the role therein of congruencies among the partisan identity of the self, the source of information, and the brand (i.e., liberal versus conservative) are investigated. Following marketing research on “identity congruency” and “motivated reasoning” effects, three experiments demonstrate that self-source, self-brand, and source-brand partisan identity (in)congruencies can influence the credibility and persuasiveness of unverified negative brand information. However, the observed partisan identity (in)congruency effects were found to be asymmetric; that is, their nature or magnitude was dependent on whether liberal or conservative partisan identities were involved. This research note also emphasizes that unverified negative brand information posted on social media can have a substantial impact on brand evaluations, even if consumers doubt its veracity. These findings are relevant not only for advertisers (on social media) and brand managers but also for researchers who study online disinformation. It is hoped that this research note will lead to further research on the nature and drivers of asymmetric partisan identity (in)congruency effects in advertising and other communications contexts. AcknowledgementsThe author is grateful to the Editor, Associate Editor, and two anonymous reviewers for their suggestions to improve this research note. The author also thanks Negin Latifi, Sakshi Aggarwal, Sourjo Mukherjee, and Stefan Bernritter for their input, suggestions, and help with setting up and analyzing the results of earlier studies that informed this article.Disclosure StatementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsNiek AlthuizenNiek Althuizen (PhD, Rotterdam School of Management) is an associate professor, Department of Marketing, Sales, and Communication, Montpellier Business School.","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135818744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques","authors":"Wen Xie, Mi Hyun Lee, Ming Chen, Zhu Han","doi":"10.1080/00913367.2023.2258388","DOIUrl":"https://doi.org/10.1080/00913367.2023.2258388","url":null,"abstract":"As mobile devices have become a necessity in our daily lives, mobile advertising is also prevalent. Accordingly, it is critical for practitioners to understand how consumers visually attend to mobi...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71524820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients","authors":"Bingqing (Miranda) Yin, Yexin Jessica Li","doi":"10.1080/00913367.2023.2255241","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255241","url":null,"abstract":"Charities often feature their recipients as protagonists in fundraising appeals (i.e., recipient-focused appeals), and considerable research has examined the best way to portray recipients to gener...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.7,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72365718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}