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Puzzle Pictures: A Study on Reversible Figures in Advertising 拼图：广告中的可逆图形研究
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-04-09 DOI: 10.1080/00913367.2023.2288832
Praggyan (Pam) Mohanty
{"title":"Puzzle Pictures: A Study on Reversible Figures in Advertising","authors":"Praggyan (Pam) Mohanty","doi":"10.1080/00913367.2023.2288832","DOIUrl":"https://doi.org/10.1080/00913367.2023.2288832","url":null,"abstract":"Reversible figures have fascinated researchers in the psychological sciences since the 1800s, and these investigators have generated a massive amount of information on the psychological underpinnin...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"264 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140542139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective 骄傲还是彩虹？从利益相关者的角度探讨 LGBTQ+ 广告
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-04-02 DOI: 10.1080/00913367.2024.2317147
Tiziana Schopper, Anna Berbers, Lukas Vogelgsang
{"title":"Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective","authors":"Tiziana Schopper, Anna Berbers, Lukas Vogelgsang","doi":"10.1080/00913367.2024.2317147","DOIUrl":"https://doi.org/10.1080/00913367.2024.2317147","url":null,"abstract":"Brands increasingly address social inequalities by means of advertising. Inclusive advertising can, however, damage brands if consumers suspect insincere and extrinsic motivations. For instance, ma...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"78 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140533258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience 心灵沉浸：策划令人敬畏的体验，提高品牌显著性
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-03-21 DOI: 10.1080/00913367.2024.2325144
Amy Errmann
{"title":"Mindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience","authors":"Amy Errmann","doi":"10.1080/00913367.2024.2325144","DOIUrl":"https://doi.org/10.1080/00913367.2024.2325144","url":null,"abstract":"Mindfulness is gaining traction as an advertising tactic to boost audience engagement. Despite this, existing research provides limited insight into the impact of advertisements with integrated min...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"11 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140198168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective 向消费者披露人工智能在广告中的参与：任务依赖性视角
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-03-12 DOI: 10.1080/00913367.2024.2309929
Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen
{"title":"Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective","authors":"Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen","doi":"10.1080/00913367.2024.2309929","DOIUrl":"https://doi.org/10.1080/00913367.2024.2309929","url":null,"abstract":"The use of artificial intelligence (AI) in the advertising industry is widespread, yet there is no consensus on whether consumers should be informed of AI’s involvement in ad placement and ad creat...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"14 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140135545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Meta-Analysis of the Antecedents and Consequences of Advertising Value 广告价值前因后果的元分析
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-03-05 DOI: 10.1080/00913367.2024.2309923
Guoquan Ye, Xin Guan, Liselot Hudders, Yi Xiao, Jingyu Li
{"title":"A Meta-Analysis of the Antecedents and Consequences of Advertising Value","authors":"Guoquan Ye, Xin Guan, Liselot Hudders, Yi Xiao, Jingyu Li","doi":"10.1080/00913367.2024.2309923","DOIUrl":"https://doi.org/10.1080/00913367.2024.2309923","url":null,"abstract":"Advertising value is a concept representing the overall usefulness and worth of advertising to consumers. While the concept is valuable in assessing consumers’ appreciation of advertising, the find...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"27 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140064395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers 讲述视觉故事的叙述、表演和共鸣：图像如何传递观众的系统回顾
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-02-20 DOI: 10.1080/00913367.2024.2309921
Olesia Nikulina, Allard C. R. van Riel, Jos G. A. M. Lemmink, Dhruv Grewal, Martin Wetzels
{"title":"Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers","authors":"Olesia Nikulina, Allard C. R. van Riel, Jos G. A. M. Lemmink, Dhruv Grewal, Martin Wetzels","doi":"10.1080/00913367.2024.2309921","DOIUrl":"https://doi.org/10.1080/00913367.2024.2309921","url":null,"abstract":"Marketers today are increasingly using storytelling to engage their audiences. However, the design of narrative visuals is often inspired by a text-centric understanding of narratives. Despite the ...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"52 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139915990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent 用真相欺骗消费者：广告中的相对差异声明与操纵意图推断
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-02-12 DOI: 10.1080/00913367.2024.2306401
Robert Madrigal, Catherine Anne Armstrong Soule, Jesse King
{"title":"Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent","authors":"Robert Madrigal, Catherine Anne Armstrong Soule, Jesse King","doi":"10.1080/00913367.2024.2306401","DOIUrl":"https://doi.org/10.1080/00913367.2024.2306401","url":null,"abstract":"Advertisements often feature numeric claims comparing risks associated with one alternative (e.g., control) to another (treatment). Differences may be expressed in either absolute (Modified Rate − ...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"67 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139733774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement 完美不完美：社交媒体中的人体正面广告如何促进消费者参与
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-02-12 DOI: 10.1080/00913367.2024.2306422
Debashree Roy Bhattacharjee, Debasis Pradhan, Abhisek Kuanr, Neeru Malhotra
{"title":"Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement","authors":"Debashree Roy Bhattacharjee, Debasis Pradhan, Abhisek Kuanr, Neeru Malhotra","doi":"10.1080/00913367.2024.2306422","DOIUrl":"https://doi.org/10.1080/00913367.2024.2306422","url":null,"abstract":"While brands are working to break down beauty stereotypes and employing body-positive advertisements to foster consumer engagement, empirical research on the influence of body-positive advertisemen...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"6 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139739663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures 不真实信息的真实写照：深度伪造广告和不同类型披露的影响
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-02-07 DOI: 10.1080/00913367.2024.2306415
Malgorzata (Mags) Karpinska-Krakowiak, Martin Eisend
{"title":"Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures","authors":"Malgorzata (Mags) Karpinska-Krakowiak, Martin Eisend","doi":"10.1080/00913367.2024.2306415","DOIUrl":"https://doi.org/10.1080/00913367.2024.2306415","url":null,"abstract":"A deepfake is a realistic portrayal of untrue information (i.e., it realistically depicts individuals who were not originally present in a given footage). A deepfaked ad has the potential to mislea...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"32 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139750389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models 客户对广告中种族构成的推断：单种族模式与跨种族模式的比较
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2024-01-31 DOI: 10.1080/00913367.2023.2291475
Kelly Cowart, Zhihao Yu, Aihui Ding
{"title":"Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models","authors":"Kelly Cowart, Zhihao Yu, Aihui Ding","doi":"10.1080/00913367.2023.2291475","DOIUrl":"https://doi.org/10.1080/00913367.2023.2291475","url":null,"abstract":"Across four experiments, we use correspondent inference theory to explain customer inferences about organizational inclusiveness and ulterior motive following exposure to monoracial (same race) or ...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"80 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139695946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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