Yes, I Will Say Something: How Humor Influences Intention to Intervene and How Social Marketing Can Help!

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2023-11-20 DOI:10.1080/00913367.2023.2268682

Janine L. Williams, Ann-Marie Kennedy, Nicholas Ashill

引用次数: 0

Abstract

Problematic and risky behaviors such as drunk driving, drug taking, and binge drinking are often undertaken in social situations where a bystander could intervene. To date, research has examined ne...

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是的，我会说点什么:幽默如何影响干预意图以及社会营销如何提供帮助!

有问题和危险的行为，如酒后驾车、吸毒和酗酒，往往发生在旁观者可以干预的社交场合。迄今为止，研究已经检查了……

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.