Looking Up or Down? The Effects of Camera Angle on Evaluations of Anthropomorphized Products in Advertisements

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2023-12-12 DOI:10.1080/00913367.2023.2282998

Changchun Xuan, Rui Chen, Shengdong Lin, Hanyun Huang

引用次数: 0

Abstract

Advertisements make use of specific camera angles when they portray products. In this study, the results of four experiments, including one field experiment, revealed that camera angles convey dive...

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仰视还是俯视？镜头角度对广告中拟人化产品评价的影响

广告在描绘产品时使用特定的镜头角度。在本研究中，四个实验的结果，包括一个现场实验，揭示了相机角度传达潜水…

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.