Ethnic Minorities in Advertising

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2023-10-24 DOI:10.1080/00913367.2023.2255247

Anna Rößner, Martin Eisend

引用次数: 1

Abstract

The literature on diversity suffers from several shortcomings, leading to conflicting views or unjustified beliefs about ethnic minorities in advertising. Evidence is needed to show whether adverti...

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广告中的少数族裔

关于多样性的文献有几个缺点，导致广告中对少数民族的观点相互矛盾或不合理的信念。需要证据来证明广告是否……

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.