Is It Greenwashing? Environmental Compensation Claims in Advertising, Perceived Greenwashing, Political Consumerism, and Brand Outcomes

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2023-11-27 DOI:10.1080/00913367.2023.2268718

Ariadne Neureiter, Marlis Stubenvoll, Jörg Matthes

引用次数: 0

Abstract

Companies increasingly employ environmental compensation claims in their advertisements. This practice, however, has been criticized as being a form of greenwashing. In two studies, we examined ass...

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这是在洗绿吗?广告中的环境赔偿要求，感知的绿色清洗，政治消费主义和品牌结果

越来越多的公司在广告中提出环境赔偿要求。然而，这种做法被批评为一种“漂绿”。在两项研究中，我们检查了……

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.