谁在瞄准我？对社交媒体上商业和政治定向广告的隐私感知和反应

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2023-12-12 DOI:10.1080/00913367.2023.2275776

Yannic Meier, Anne Oeldorf-Hirsch, Nicole C. Krämer

引用次数: 0

摘要

社交媒体用户经常成为商业和政治广告的目标，许多人认为这是对隐私的威胁。尽管商业和政治目标意在影响用户……

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Who Is Targeting Me? Privacy Perceptions of and Responses to Commercial and Political Targeted Advertising on Social Media

Social media users are frequently targeted by commercial and political advertisements, which many perceive as a privacy threat. Although commercial and political targeting intend to influence users...

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.