Depicting Humans, Animals, and Objects in Motion: The Effect of Implied Motion on Engagement and Persuasion in Advertising

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2024-09-17 DOI:10.1080/00913367.2024.2393719

Fabienne Bünzli, Wibke Weber, Fitim Abdullahu, Helmut Grabner

引用次数: 0

Abstract

Over the past several decades, visual imagery has become the dominant element in modern advertising. A common content strategy involves depicting humans, animals, or objects in the midst of motion....

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描绘运动中的人、动物和物体：广告中隐含的运动对参与度和说服力的影响

过去几十年来，视觉图像已成为现代广告的主导元素。一种常见的内容策略是将人、动物或物体描绘成动态....。

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.