Advertising in Freemium Services: Lack of Control and Intrusion as the Price Consumers Pay

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2024-09-11 DOI:10.1080/00913367.2024.2393078

Aimee Riedel, Rory Mulcahy, Amanda Beatson, Clinton Weeks

引用次数: 0

Abstract

Freemium services such as music streaming, video sharing, and mobile games are often supported using advertisements, whereby consumer attention to these advertisements can be considered a proxy for...

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免费服务中的广告：消费者付出的代价是缺乏控制和入侵

音乐流媒体、视频共享和手机游戏等免费服务通常使用广告来支持，因此消费者对这些广告的关注度可被视为......

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.