应对搜索广告规避：政治取向如何影响搜索广告信任度

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2024-09-09 DOI:10.1080/00913367.2024.2393708

Alexander Davidson

引用次数: 0

摘要

搜索广告包括购买搜索引擎结果页面顶部的广告位置，占美国所有数字广告支出的 40% 以上。然而...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Countering Search Ad Avoidance: How Political Orientation Affects Trust in Search Advertising

Search advertising involves the purchasing of an ad’s position at the top of a search engine results page and accounts for more than 40% of all digital ad spending in the United States. Nevertheles...

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.