What Happens When Parents Find Violence Acceptable? A Case of Violent-Humorous Commercials Targeted at Children

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2024-09-11 DOI:10.1080/00913367.2024.2393079

Akshaya Vijayalakshmi, Russell N. Laczniak

引用次数: 0

Abstract

We examine the influence of violent–humorous commercials on children and whether parental mediation can temper children’s aggressive responses to violent–humorous ads. We find that (a) violent–humo...

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当父母认为暴力可以接受时会发生什么？针对儿童的暴力幽默广告案例

我们研究了暴力-幽默广告对儿童的影响，以及父母的调解是否能缓和儿童对暴力-幽默广告的攻击性反应。我们发现：(a) 暴力...

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.