计算广告背景下的生物识别工具：使用和应用概述

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2024-10-03 DOI:10.1080/00913367.2024.2399657

Glenna L. Read, Steven Holiday, Jameson L. Hayes, Brian C. Britt

引用次数: 0

摘要

生物统计学广告研究描述了消费者对广告信息的生理反应的各种测量方法，这些方法通常使用计算方法来推断消费者的心理。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Biometric Tools in a Computational Advertising Context: An Overview of Use and Application

Biometrics advertising research describes various measures of consumers’ physiological responses to advertising messages that often use computational methods to make inferences about consumers’ psy...

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.